Gopuff Launches Weekly Pokémon Card Drops
The quick-commerce company is releasing limited Pokémon trading card products each Friday through December 11.
Updated on Nov. 6, 2026 in Board Games
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Gopuff is releasing select Pokémon products through limited weekly drops for six weeks, with each drop featuring a Hit of the Week presented in partnership with CardVault by Tom Brady. Customers can set an alert to be notified when a drop goes live.
Why it matters
The move extends Gopuff's fast-delivery model into the trading card market, where sales in the category climbed 335% through the third quarter of this year. It reflects how quick-commerce platforms are expanding beyond groceries and everyday goods into collectible products.
Gopuff drops are delivered in as fast as 15 minutes from nearby micro-fulfillment centers. Each Friday at 3 p.m. E.T., customers can purchase a high-value Pokémon card below market value, with the Thursday preview revealing that week's products.
The players
Gopuff
Gopuff is a quick-commerce delivery company that operates its own micro-fulfillment centers and offers more than 5,000 products across the U.S. and U.K.
Tom Brady
Tom Brady is a retired NFL quarterback who has partnered with Gopuff since 2024 and presents the Hit of the Week in partnership with CardVault.
The details
Gopuff is running weekly Pokémon trading card drops every Friday at 3 p.m. E.T. through December 11, with a Hit of the Week in each drop. Orders are fulfilled from Gopuff's micro-fulfillment centers, and the company previews the upcoming products every Thursday at 3 p.m. E.T.
Timeline
Fourth quarter of 2025: Gopuff debuted its trading card category.
2024: Gopuff launched a multi-year partnership with Tom Brady.
Every Thursday at 3 p.m. E.T.: Gopuff reveals the products in the upcoming drop.
Every Friday through Dec. 11: Weekly Pokémon drops go live at 3 p.m. E.T.
Market Landscape
eBay has integrated PSA grading into its marketplace, and Walmart has sold trading cards through its Walmart Marketplace since 2025. GameStop has also launched a digital trading card platform, showing that large retailers are competing to capture the collectibles market.
Customers can set an alert to be notified when a drop goes live and then buy a high-value Pokémon card below market value at 3 p.m. E.T. on Fridays. Orders arrive in as fast as 15 minutes from nearby Gopuff micro-fulfillment centers.
The takeaway
Collectors who want a high-value Pokémon card should set a drop alert and be ready at 3 p.m. E.T. on Fridays, since the drops are limited and run only through December 11.
What happens next
Gopuff's weekly drops continue every Friday at 3 p.m. E.T. through December 11, with product previews posted each Thursday at 3 p.m. E.T.
Further reading
For more on how collectibles are changing hobby retail, explore Board Games coverage.
Source note: This article includes information reported by Chain Store Age.
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