LeBron Maybach S 680 to Hit Auction Block
A custom Mercedes-Maybach co-designed with LeBron James will be sold by Gooding Christie's on November 20, 2026, with proceeds going to his foundation.
Updated on Nov. 2, 2026 in Car Culture
A custom-built 2027 Mercedes-Maybach S 680 co-designed with LeBron James will be auctioned at Retromobile New York Auctions. Proceeds will benefit the LeBron James Family Foundation and its I PROMISE program.
Why it matters
The sale pairs a bespoke luxury vehicle with a charitable cause, offering collectors a rare, personalized model tied to a high-profile athlete. The auction also highlights how Mercedes' MANUFAKTUR program enables highly individualized builds.
The car is powered by a 621-horsepower twin-turbocharged V12 and carries an estimated closing price of $425,000 to $550,000. Its final price will depend on bidding at the November 20, 2026 sale.
The players
LeBron James
Retired NBA star from Akron, Ohio, who co-designed the car with Mercedes-Benz and founded the LeBron James Family Foundation.
Mercedes-Benz
German luxury automaker whose MANUFAKTUR program produced the bespoke vehicle.
Gooding Christie's
Auction house that will sell the Maybach S 680 on November 20, 2026.
The details
The car is a near-twin of a Maybach S 680 in James' personal collection, finished in MANUFAKTUR-exclusive Light Ivory with Stormy Weather Blue upholstery. It carries his crown logo on seat cushions, floor mats, headrests and front fenders, plus a center console badge inscribed with the coordinates of Akron, Ohio.
Timeline
November 20, 2026: Gooding Christie's sells the Maybach S 680 at auction.
2027: The custom Maybach S 680 model year.
Roadmap
The sale extends Mercedes-Benz's MANUFAKTUR bespoke program into the collectible market, where celebrity co-designed vehicles are increasingly sold for charity. It shows how automakers use personalization and high-profile partnerships to build exclusivity around flagship luxury models.
For collectors, the auction offers a rare chance to bid on a one-of-a-kind luxury vehicle with an estimated price between $425,000 and $550,000. Bidders should note that the sale proceeds support the LeBron James Family Foundation's I PROMISE program.
The takeaway
Bespoke programs and celebrity partnerships are becoming a major route to exclusive collectible cars. Collectors interested in similar builds should watch auction listings closely, since bidding can move well beyond estimates.
What happens next
The Maybach S 680 will be sold by Gooding Christie's at Retromobile New York Auctions on November 20, 2026.
Further reading
Explore more stories in Car Culture to see how bespoke builds and celebrity collaborations shape the collector market.
Source note: This article includes information reported by SlashGear.
