Blended Blue Taps Agave Amigo, Liquidlytics
The luxury agave spirits brand has partnered with Agave Amigo and Liquidlytics for distribution and digital marketing.
Updated on Nov. 2, 2026 in Cocktails
Blended Blue Tequila, a luxury agave spirits brand that builds its portfolio exclusively around tequila blends, has announced partnerships with Agave Amigo and Liquidlytics. Liquidlytics will provide distribution sourcing services in Nevada and run the brand's digital activities.
Why it matters
The partnerships give the brand a distribution and digital marketing foundation as it expands its shipping footprint across the United States. Following the July debut of its first expression, Maravilla, the brand has also added several executives.
Maravilla, the brand's debut expression, combines añejo aged 13 months with reposado matured two months in oak. Financial terms of the partnerships were not disclosed.
The players
Blended Blue Tequila
A luxury agave spirits brand built exclusively around tequila blends, debuting with the Maravilla expression.
Liquidlytics
A premium scaler providing distribution sourcing in Nevada and managing the brand's digital marketing channels.
Agave Amigo
A platform that promotes access to premium agave-based products.
The details
Liquidlytics, a premium scaler, will handle Blended Blue's distribution sourcing in Nevada and run its digital activities across TikTok, Reddit, Instagram, LinkedIn, and Google. Freebrook Imports serves as the brand's importer and distributor in California.
Timeline
July: Blended Blue debuts with its first expression, Maravilla.
2026: Blended Blue wins Gold at the Luxury Spirits Masters 2026.
November 2, 2026: Partnerships with Agave Amigo and Liquidlytics are announced.
Culture Shift
The launch fits into the broader premium agave category, where brands are increasingly positioning aged tequila blends as luxury spirits rather than shots or mixers. Blended Blue's exclusive focus on blended expressions places it within that upmarket segment.
Consumers in the United States may see Maravilla become more widely available as shipping expands and distribution partners take on sourcing. Those who enjoy aged tequila can watch for the brand's expressions on shelves and menus.
The takeaway
Aged blended tequilas like Maravilla, which pairs añejo aged 13 months with reposado matured two months in oak, offer a way to explore premium agave spirits. Checking a bottle's aging details can help you compare expressions.
Further reading
Explore more on Cocktails for context on the premium spirits scene.
Source note: This article includes information reported by The Spirits Business.
