Cincoro Launches $149.99 Añejo Reserva Tequila

Michael Jordan's tequila brand releases a limited Añejo Reserva aged 28 months in Tennessee whiskey barrels.

Updated on Nov. 4, 2026 in Cocktails

Cincoro Launches $149.99 Añejo Reserva Tequila

Live Poll

Would you pay $150 for a celebrity-branded tequila bottle?

Cincoro Tequila released a limited-edition Añejo Reserva priced at $149.99 per 750-milliliter bottle, with online sales and selected retailers beginning November 4. The tequila is sold at Total Wine & More, Binny's, and a number of high-end restaurants and cocktail bars.

Why it matters

The release is positioned as a holiday-season offering in the premium tequila category, where limited bottlings at higher price points are a growing segment. For United States readers, it shows how celebrity-linked spirits brands are expanding into aged, collectible expressions.

The Añejo Reserva retails at $149.99 for a 750-milliliter white-and-gold bottle with a matching gift box, aged 28 months in Tennessee whiskey barrels and blended with Cincoro's Extra Añejo. The extraction does not state how many bottles were produced for this release.

The players

Michael Jordan

Basketball Hall of Famer and former Chicago Bulls star who co-founded Cincoro and previously sold a majority stake in the Charlotte Hornets in 2023.

The details

The Añejo Reserva is made from Blue Weber agave grown in the highlands and lowlands of Jalisco, Mexico, and slow-cooked in small batches from private farms. Cincoro, founded at a July 2016 dinner by five NBA team owners, has won more than 36 spirits competition awards since launch.

July 2016: Five NBA team owners met at a dinner and discovered a shared interest in tequila.
2019: The Cincoro tequila brand was launched.
November 4, 2026: The Añejo Reserva went on sale online and at selected retailers.

Market Landscape

Celebrity-backed tequila brands have followed the path Casamigos set when Diageo bought it for about $1 billion in 2017. Cincoro's premium aged release extends that model into higher price tiers within the category.

At $149.99 per bottle, the Añejo Reserva is a premium purchase for home bar collectors or gift buyers during the holiday season. It is available online and at Total Wine & More and Binny's, so shoppers can compare availability before buying.

The takeaway

Premium aged tequilas at higher price points are becoming a gift-worthy category for holiday shoppers. Readers considering a purchase should check retailer stock and compare the bottle against other aged tequilas in the same price range.