Meghan Markle Releases Second Holiday Collection Chapter

The lifestyle brand As Ever expands its holiday offerings with new homeware and festive gift sets.

Updated on Oct. 30, 2026 in Accessories

Bold vector editorial illustration of artisanal chocolate bars and a ceramic candle on linen, representing a holiday lifestyle collection. — Meghan Markle's lifestyle brand As Ever has expanded its holiday collection with new homeware and curated chocolate gift sets. AI Illustration. Upload story photo >

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Would you pay premium prices for luxury holiday-themed lifestyle brand products?

Meghan Markle has launched the second chapter of her holiday collection for the lifestyle brand As Ever. The new release follows an initial rollout that debuted earlier in October.

Why it matters

The expansion signals a continued push for the brand into the seasonal gift market with a variety of curated home goods and collaborative products.

The collection features premium items such as a $398 white embroidered linen tablecloth and a $535 Library Basket hamper. More accessible additions include a $20 raspberry jam-shaped plush dog toy and chocolate treats ranging from $65 to $75.

The players

Meghan Markle

Meghan Markle is a public figure and entrepreneur who founded the lifestyle brand As Ever.

As Ever

As Ever is a lifestyle brand founded by Meghan Markle that sells curated home and gift products.

Compartes

Compartes is a Los Angeles-based luxury chocolatier that collaborated with As Ever on the holiday collection.

The details

Available through the As Ever website, the new items include homeware, fragrances, and hampers. The collection also highlights a collaboration with Los Angeles-based chocolatier Compartes, which provided a gift box of five chocolate bars.

Early October 2026: The brand released the first chapter of the holiday collection.
October 30, 2026: The second chapter of the holiday collection became available.

Culture Shift

The collection aligns with the direct-to-consumer influencer lifestyle brand business model, which relies on social media engagement to drive exclusive retail sales. This strategy reflects a broader move among high-profile figures to cultivate niche markets through curated seasonal drops.

Consumers interested in the collection can browse and purchase these items directly through the brand's online portal. Shoppers should account for the price variance when planning holiday gift budgets, as costs range from small toys to premium home textiles.

The takeaway

The addition of varied price points in this release suggests a strategy aimed at capturing a wider range of gift buyers. Shoppers may find value in comparing these curated items against traditional holiday retail options before finalizing their seasonal orders.