Kevin Hart Partners with Shark Beauty on LED Mask
The limited-edition device features unique cooling technology and a custom design inspired by high-performance vehicles.
Updated on Oct. 30, 2026 in Beauty
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Comedian Kevin Hart has collaborated with Shark Beauty to launch a special edition of the CryoGlow LED face mask. The product was released by SharkNinja as part of their ongoing partnership.
Why it matters
The product design reflects Hart's interests in fitness and high-performance cars, signaling the brand's effort to attract a broader demographic to personal wellness technology.
The Kevin Hart edition CryoGlow LED mask is priced at $419.99 and features a gunmetal and red color scheme. It offers six-minute or eight-minute treatment sessions using red, blue, and infrared light alongside under-eye cooling functions.
The players
Kevin Hart
An internationally recognized comedian and actor who has served as a global ambassador for SharkNinja since 2025.
SharkNinja
A global product design and technology company known for creating consumer appliances, including the Shark Beauty brand.
The details
Hart contributed to the design of the mask's finish, incorporating aesthetic elements influenced by his background in car culture and fitness. The device combines LED light therapy with specialized cooling technology for under-eye care.
Timeline
Kevin Hart partnered with Magic Shave in 2014.
SharkNinja signed Kevin Hart as a global ambassador in October 2025.
The Kevin Hart edition mask was released on October 26, 2026.
Culture Shift
This product launch exemplifies the broader industry move toward gender-neutral marketing within the premium beauty and personal wellness sector. By aligning with high-profile male influencers, brands are actively challenging traditional demographic silos that have historically limited the market for LED skincare devices.
Consumers interested in the limited-edition device should expect the $419.99 price point to remain consistent across participating retail channels. The mask requires a user to commit to either six-minute or eight-minute sessions to utilize the integrated cooling and light therapy features.
The takeaway
This collaboration highlights the growing integration of aesthetic wellness devices into mainstream lifestyle and fitness routines. Readers looking to adopt similar technology should verify that the specific light treatments provided match their individual skincare goals.
Further reading
Explore the latest developments in the Beauty sector to see how wellness technology is evolving.
Source note: This article includes information reported by Latin Times.
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