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Dr. Jart+ Names Yoonchae First North American Ambassador

The 18-year-old Katseye member stars in a new partnership with the skincare brand.

Updated on Oct. 30, 2026 in Beauty

Bold vector editorial illustration of minimalist skincare bottles and jars on a stone platform, representing a beauty brand partnership.
Skincare brand Dr. Jart+ has named Yoonchae, a member of the girl group Katseye, as its first North American brand ambassador. AI Illustration. Upload story photo >

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Skincare brand Dr. Jart+ has appointed Yoonchae, a member of the girl group Katseye, as its first-ever North American ambassador. The 18-year-old artist joins the brand to promote its skincare products and Korean beauty heritage.

Why it matters

Dr. Jart+ is leveraging its roots in Korean skincare by collaborating with high-profile Korean artists to connect with global fan bases. This partnership aims to bridge the brand's established identity with a younger, internationally minded audience.

The reformulated Premium BB SPF 30 contains 2% niacinamide and glycerin, retailing for $49 for a 40 ml container. The product is available in eight shades through the brand website and Sephora.

The players

Yoonchae

She is an 18-year-old artist and a member of the girl group Katseye who rose to fame in 2024.

Dr. Jart+

It is a skincare brand known for its contributions to the Korean beauty market since its founding in the early 2000s.

Katseye

This is a girl group that rose to international prominence following its formation in 2024.

Sephora

This is a multinational retailer of beauty products that serves as a primary distribution partner for the new brand bundle.

The details

The partnership includes a curated bundle featuring the CryoRubber Moisturizing Mask, Ceramidin Skin Barrier Moisturizing Cream, and the Ceramidin Skin Barrier Serum Milky Toner. The products serve to highlight the brand's long-standing connection to the BB cream market, which it first introduced in the early 2000s.

Timeline

  1. The brand originally introduced the BB cream in the early 2000s.

  2. Yoonchae rose to fame with the formation of Katseye in 2024.

  3. Yoonchae dyed her hair bleach blond in April 2026.

  4. Yoonchae was named ambassador on October 30, 2026.

Culture Shift

This partnership follows a pattern set by the Hallyu beauty trend where global brands leverage Korean pop culture to expand market reach. It signals a move away from traditional celebrity endorsements toward niche, youth-oriented global icons who command strong digital engagement.

Consumers can now purchase the curated partnership bundle directly via the brand's website and at retail locations like Sephora. The new 8-shade range for the BB cream offers more flexibility for those seeking a specific color match for their skin tone.

The takeaway

This partnership highlights the continued influence of K-pop stars on the global cosmetics industry. Consumers interested in these products should verify their specific shade match through Sephora's online tools before committing to a full-size purchase.

Further reading

For more on industry developments, visit the Beauty section.

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Does a celebrity's endorsement make you more likely to purchase a new skincare product?