Hailey Bieber Discusses PRP and Microneedling
The Rhode founder described her skincare routine, including platelet-rich plasma therapy and microneedling, at a Fortune event in Santa Barbara.
Updated on Nov. 6, 2026 in Beauty
On Wednesday, October 14, 2026, Hailey Bieber spoke at Fortune's Most Powerful Women Summit at the Ritz-Carlton Bacara Resort in Santa Barbara, California, where she disclosed that she undergoes platelet-rich plasma therapy and microneedling. The 29-year-old Rhode founder said these treatments are part of a good skincare routine.
Why it matters
Bieber's disclosure of in-clinic treatments offers insight into how a prominent beauty founder approaches skin health beyond topical products. Her comments come as her brand Rhode remains a major presence in the beauty market following its sale to e.l.f. Beauty.
The Rhode sale to e.l.f. Beauty was estimated at up to $1 billion, and Bieber remains a consultant to the brand. Her specific PRP and microneedling schedule, pricing, and results were not detailed in the summit remarks.
The players
Hailey Bieber
Hailey Bieber is a model and entrepreneur who founded the skincare and beauty brand Rhode.
Rhode
Rhode is a skincare and beauty brand founded by Hailey Bieber that was sold to e.l.f. Beauty.
e.l.f. Beauty
e.l.f. Beauty is a cosmetics company that acquired Rhode in a deal estimated at up to $1 billion.
The details
Bieber said she does platelet-rich plasma therapy, also called a vampire facial, along with microneedling, which uses tiny needles to encourage collagen production. She also described discovering Pyderin's Hydrovuster PDRN SOS Hyal Soothing Mask during a trip to South Korea, where a facial clinic applied the sheet mask during treatment.
Timeline
Wednesday, October 14, 2026: Bieber spoke at Fortune's Most Powerful Women Summit in Santa Barbara, California.
November 2026: Bieber turns 30.
Culture Shift
Bieber's public discussion of PRP and microneedling reflects a broader movement of in-clinic cosmetic procedures moving into mainstream celebrity beauty routines. Her comments place professional treatments alongside topical products as part of everyday skin care discourse.
Readers considering PRP or microneedling should consult a licensed dermatologist about whether these in-clinic procedures suit their skin type. Costs and recovery vary, so the treatments' practical realities depend on individual providers and schedules.
The takeaway
Professional skin procedures like microneedling are increasingly discussed alongside daily skincare products. Before pursuing any in-clinic treatment, consider a consultation with a qualified provider to weigh expected benefits and risks.
Further reading
Explore more in Beauty, where skincare and cosmetics trends are covered in depth.
Source note: This article includes information reported by Perth Now.
