Clöud Cafe to Expand Retail Presence to 2,000 Stores
The coffee brand will reach over 2,000 retail locations in November 2026 to continue its rapid growth.
Updated on Oct. 29, 2026 in Coffee
Live Poll
Is now a good time to spend more on premium functional beverages for your daily routine?
Clöud Cafe will expand its retail footprint to more than 2,000 locations in November 2026. The brand, which launched in late 2024, is currently on track to exceed $35 million in retail sales throughout 2026.
Why it matters
The brand seeks to merge Korean wellness culture with traditional coffee shop trends through its specialty drink products. Its rapid expansion is fueled by strategic investments in eventing and consumer sampling.
Each serving contains 1,000 milligrams of marine collagen, and a pack of 10 sachets is priced at $20. The brand's products are currently sold at Target, Anthropologie, and Ulta Beauty.
The players
Olive Kim
She is the founder of Clöud Cafe, which launched in late 2024 to bring Korean-inspired wellness products to the market.
The Crème Shop
This organization was established in the 1980s and was later acquired by LG H&H in 2022.
LG H&H
This is a South Korean consumer goods company that acquired The Crème Shop in 2022.
The details
The products consist of single-serving powder sachets that are mixed with hot water to create collagen-infused coffee and tea. Clöud Cafe became the first coffee brand to enter Ulta Beauty in March 2026.
Timeline
The Crème Shop was founded as a manufacturing business in the 1980s.
LG H&H acquired The Crème Shop in 2022.
Olive Kim launched Clöud Cafe in late 2024.
Clöud Cafe entered Ulta stores in March 2026.
The brand will expand to over 2,000 retail doors in November 2026.
Culture Shift
The integration of beauty and wellness products into non-traditional retail environments marks a notable shift in consumer behavior and brand positioning. Clöud Cafe follows this trend by prioritizing shelf space in beauty-focused retailers alongside traditional mass-market stores.
Consumers can expect greater availability of these collagen-infused products as the brand hits its 2,000-store milestone. The $20 price point for a 10-pack of sachets provides a consistent cost benchmark for those incorporating the brand into their daily morning routine.
The takeaway
The brand successfully leverages the cross-over between functional wellness ingredients and daily coffee consumption. Shoppers should look for the brand's signature powder sachets in new locations throughout the holiday season.
Further reading
Learn more about the latest industry trends in the Coffee section.
Source note: This article includes information reported by WWD.
Live Poll
Is now a good time to spend more on premium functional beverages for your daily routine?
