Cymbiotika Launches Campaign With Amelia Gray
The wellness brand has partnered with the model to promote its Beauty Peptide Complex across multiple media channels.
Updated on Oct. 20, 2026 in Beauty
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Cymbiotika has launched a new advertising campaign titled Hot Girls Sip Peptides featuring model Amelia Gray. The push aims to introduce the company's science-focused approach to a broader beauty audience.
Why it matters
By pairing a high-profile spokesperson with an expansive retail network, the brand seeks to bridge the gap between digital discovery and brick-and-mortar availability. This strategy connects the campaign's educational content directly to consumer access at major retailers.
Cymbiotika reports revenue growth exceeding 3,000% over the last three years and currently supplies products to more than 11,000 retail locations, including Target and Ulta Beauty.
The players
Cymbiotika
A San Diego-based wellness company that focuses on science-backed nutrition and beauty products.
Amelia Gray
A professional model serving as the face of the brand's new Beauty Peptide Complex campaign.
Alix Earle
An influential social media personality and investor who joined the company in August 2026.
The details
The multimedia campaign utilizes connected TV, social media, and paid media to drive interest toward the Beauty Peptide Complex. Customers can also interact with a new text-based Hot Girl Hotline to make direct product inquiries.
Timeline
August 2026: Alix Earle joined the company as an investor.
October 20, 2026: The advertising campaign featuring Amelia Gray officially launched.
Culture Shift
This move reflects the industry-wide trend of wellness brands leveraging creator-led investments to build authenticity with younger audiences. By pivoting to high-visibility celebrity talent, the company is attempting to scale its influence beyond niche wellness circles.
Shoppers can now find the brand's products at over 11,000 retail locations including Target and Ulta Beauty. The new text-based hotline provides a direct channel for consumers to ask questions about product ingredients and usage.
The takeaway
The campaign highlights the continued importance of combining influencer-led marketing with massive retail scale to maintain rapid growth. Consumers looking for science-backed products can utilize the new hotline to determine which items best suit their personal health needs.
Further reading
For more on evolving marketing trends in the personal care industry, visit the Beauty section.
Live Poll
Do you find celebrity-led marketing campaigns helpful when deciding which new beauty products to try?
