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7-Eleven Launches New Korean-Inspired Menu

The nationwide chain is introducing a variety of Korean-style dishes and a digital mini-series to promote the new items.

Updated on Oct. 29, 2026 in Dining Out

Bold vector editorial illustration of a bamboo dumpling basket and chopsticks, representing new global-inspired menu offerings at a retail chain.
7-Eleven has expanded its U.S. food offerings with a new Korean-inspired menu, featuring items like Gochujang wings and spicy chicken dumplings. AI Illustration. Upload story photo >

Live Poll

Do you plan to try the new Korean-inspired menu items at your local convenience store?

7-Eleven has debuted a Korean-inspired menu across its U.S. stores, featuring items like Gochujang Boneless Wings and bibigo Spicy Chicken Dumplings. The company is promoting these new flavors alongside a seven-episode digital mini-series airing on social media.

Why it matters

The retail giant is expanding its food offerings to explore global flavors, aiming to provide customers with diverse menu options. This initiative combines culinary experimentation with digital storytelling to engage consumers through social media platforms.

The new menu features items including bibigo Korean BBQ-Style Pizza and K Town Chicken Salad Sando, with 10-piece dumplings and 8-piece wings priced at $5. These items are currently available at participating 7-Eleven, Speedway, and Stripes locations.

The players

7-Eleven

7-Eleven is a multinational convenience store chain headquartered in Irving, Texas, that operates over 12,000 stores across the U.S. and Canada.

Speedway

Speedway is a major chain of convenience stores and gas stations that operates as a subsidiary of the 7-Eleven brand.

Stripes

Stripes is a convenience store brand focused on food service that is currently under the ownership of 7-Eleven.

The details

Customers can find items like Korean Style BBQ Seasoned Sausage and K Noodle Salad at participating retail locations. Additionally, Raise the Roost restaurants are offering a Seoul Style Sweet Heat Chicken Sandwich and a $5 Crave Combo as part of the menu rollout.

Timeline

  1. The new menu items officially launched on October 28, 2026.

  2. The first episode of the K-drama mini-series airs on November 2, 2026.

  3. The mini-series concludes its run on November 23, 2026.

  4. Promotional menu offers remain valid until January 5, 2027.

Culture Shift

The menu launch follows the industry trend of diversifying convenience store food service offerings to compete with fast-casual restaurants. By adopting international culinary themes, the brand seeks to transition from traditional snack options toward prepared, trendy meals.

Customers can visit participating 7-Eleven, Speedway, or Stripes locations to purchase the new Korean-inspired menu items or take advantage of the $5 deals. The digital mini-series can be accessed by followers of the brand's Instagram and TikTok channels.

The takeaway

Convenience store chains are increasingly utilizing social media content to drive customer engagement with limited-time food menus. Consumers interested in these items should check store participation locally before planning their visit to ensure availability.

What happens next

New 60-second episodes of the K-drama mini-series are scheduled to air every Monday and Thursday from November 2, 2026, through November 23, 2026.

Further reading

Explore more food and beverage news at Dining Out.

More information

Read the full details in the Interactive Multichannel News Release.

Source note: This article includes information reported by WJFW.

Live Poll

Do you plan to try the new Korean-inspired menu items at your local convenience store?