Curology and Dove Cameron Launch Skin Care Line
The new Ethereal Glow collection is the first celebrity partnership for the skin care brand.
Updated on Oct. 27, 2026 in Beauty
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Curology has partnered with actress Dove Cameron to release a new non-prescription skin care line called the Ethereal Glow collection. This collaboration marks the first time the brand has worked with a non-scientist or non-dermatologist partner.
Why it matters
The partnership aims to address universal skin concerns, specifically focusing on hydration and dryness. It represents a new strategic direction for Curology, which was founded in 2014 and previously focused exclusively on clinical and dermatologist-led collaborations.
The Ethereal Glow collection includes a cleanser, moisturizer, lip treatment, and primer for a total cost of $50, with individual items starting at $12. The line is projected to generate between $15 million and $20 million in sales during its first year.
The players
Dove Cameron
She is an actress and singer who partnered with Curology for her first-ever skin care collaboration.
Curology
Founded in 2014, the company is a skin care brand that specializes in personalized formulas and is available at major national retailers.
Whitney Tolpinrud
She serves as the chief dermatologist at Curology and helped develop the new product line.
The details
Developed alongside Curology chief dermatologist Whitney Tolpinrud, the products are distributed direct-to-consumer and through major retailers including Target, Walmart, CVS Pharmacy, and Amazon. The current launch is the first of three planned collections scheduled to roll out over the next year.
Timeline
Curology was founded in 2014.
The Ethereal Glow collection became available on October 27, 2026.
Two additional collections are scheduled to launch in 2027.
Culture Shift
This collaboration mirrors the broader industry trend of established skincare brands leveraging celebrity influence to capture market share from younger demographics. It marks a significant departure from Curology's history of prioritizing scientific or dermatologist-only branding.
Consumers can purchase the new collection online or at major national retailers such as Target, Walmart, and CVS Pharmacy. Those interested in the full set should prepare for the $50 price point, while individual items provide a lower-cost entry at $12.
The takeaway
This partnership highlights how established direct-to-consumer brands are evolving to compete in the crowded celebrity beauty space. Consumers should evaluate the efficacy of these new formulas against their existing routines before committing to the full collection.
What happens next
Two additional collections are scheduled to launch in 2027 following the initial success of the Ethereal Glow line.
Further reading
Learn more about the latest developments in the Beauty sector.
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