Magna-Tiles and Burst Release Kids Toothbrush Set
The new collaboration combines a child-friendly electric toothbrush with a magnetic building kit.
Updated on Oct. 20, 2026 in Home Cleaning
Live Poll
Do you believe pairing daily chores with toys encourages children to build healthy habits?
Magna-Tiles and Burst have launched a co-branded electric toothbrush set designed to turn oral hygiene into an engaging activity. The kit marks the first licensed product for Magna-Tiles and enters the toy category for Burst.
Why it matters
The partnership aims to transform routine dental care into an approachable and exciting ritual for children. By integrating creative play with oral hygiene, the companies hope to build more positive habits for young users.
The kit is priced at $69.99 and includes a red electric toothbrush, a matching charging base, and a travel case. It also features a collection of 16 microMAGS pieces that allow children to build shapes while brushing.
The players
Magna-Tiles
Magna-Tiles is a popular manufacturer of magnetic building toys that encourage open-ended play for children.
Burst
Burst is a dental care company that specializes in subscription-based oral hygiene products including electric toothbrushes.
The details
The set pairs a specialized kid-friendly electric toothbrush with magnetic building pieces to keep children occupied during their routine. It is currently available for purchase across multiple digital storefronts including Amazon, TikTok Shop, and the official Burst website.
Timeline
The Magna-Tiles and Burst toothbrush set launched on October 20, 2026.
Magna-Tiles previously announced its BBC Studios licensing partnership in September 2026.
Bluey-themed construction sets are scheduled to roll out in summer 2027.
Culture Shift
This product release follows the broader industry trend of gamification, using interactive toys to drive consistent engagement with health-focused consumer goods. By merging tactile play with daily wellness tasks, the brands capitalize on the growing demand for interactive children's products.
Parents can purchase the set through major online retailers to potentially simplify daily bathroom routines for their children. The inclusion of travel-ready accessories makes the system practical for families transitioning between home and travel environments.
The takeaway
This collaboration reflects a strategic shift toward blending utility products with entertainment to improve daily engagement. Families can leverage this approach to make otherwise mundane tasks more enjoyable for young children.
What happens next
Magna-Tiles is scheduled to release a new line of Bluey-themed construction sets in the summer of 2027.
Further reading
For more information on the latest tools for oral hygiene, visit the Home Cleaning section.
More information
View full product details on the Burst product information website.
Live Poll
Do you believe pairing daily chores with toys encourages children to build healthy habits?
