Oral-B and Crest Launch New NFL Team Products

The limited-edition oral care line features branding from seven professional football teams.

Updated on Oct. 15, 2026 in Consumer Goods

Bold vector editorial illustration showing three modern toothbrushes and a dental care container in a clean, minimalist style. — Crest and Oral-B have partnered to launch a new line of NFL-themed oral care products across national retail outlets. AI Illustration. Upload story photo >

Live Poll

Are you more likely to purchase oral care products because they feature your favorite NFL team?

Oral-B and Crest have released a new collection of oral care products featuring official logos from seven NFL teams. The themed line includes toothbrushes, toothpaste, floss, and mouthwash available at major national retailers.

Why it matters

This partnership leverages the popularity of professional football to encourage oral hygiene engagement through team-branded merchandise. The collaboration bridges the gap between everyday personal care and fan loyalty.

The product range includes seven different NFL team designs across toothbrushes, toothpaste, floss, and mouthwash. This rollout is limited in scope compared to a league-wide branding initiative.

The players

Oral-B

Oral-B is a global brand that specializes in dental hygiene products including various types of toothbrushes.

Crest

Crest is a major American brand known for its toothpaste and a wide range of oral care products.

NFL

The National Football League is the premier professional football organization in the United States.

Target

Target is a large American retail corporation that operates a massive network of department stores.

Walmart

Walmart is a multinational retail corporation that operates a chain of hypermarkets and grocery stores.

The details

The collection features the Philadelphia Eagles, Dallas Cowboys, Kansas City Chiefs, San Francisco 49ers, Tampa Bay Buccaneers, Atlanta Falcons, and Carolina Panthers. Items include 3DWhite toothpaste, All Day Clean Breath mouthwash, and manual, battery, or rechargeable electric toothbrushes with team logos on the handles.

NFL figures will provide marketing support throughout the 2026 season.

Market Landscape

This collaboration reflects the ongoing trend of major consumer goods companies using sports league partnerships to differentiate products in a crowded retail aisle. It positions Oral-B and Crest as lifestyle brands that capitalize on the high-engagement fan bases of professional sports teams.

Shoppers can now find these team-branded items on the shelves at major retailers like Target and Walmart. The move provides fans with an accessible way to integrate team loyalty into their daily hygiene routines.

The takeaway

Consumers should check local retailer inventory for availability, as the themed products are limited to specific teams. Integrating sports branding into personal care represents a continuing effort by manufacturers to enhance consumer engagement through cultural touchpoints.