Supersolid Launches Klook Travel Ad Campaign

The new marketing initiative promotes European travel destinations to American consumers.

Updated on Oct. 26, 2026 in Europe

Screen-print poster illustration of an open vintage leather suitcase with a brass compass, evoking classic international travel. — Supersolid has launched a new advertising campaign for travel platform Klook, targeting U.S. consumers planning European trips starting this October. AI Illustration. Upload story photo >

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Supersolid partnered with Klook's creative team to launch a new advertising campaign in the United States in early October 2026. The promotional effort specifically targets American travelers planning trips to Europe.

Why it matters

The campaign aims to capture the growing interest in European travel among U.S. tourists by using a modular, highly customizable advertising format.

The production process involved exploring 5 different edits to refine comedic timing for the campaign. This modular system allows for interchangeable sections to highlight various products and promotions.

The players

Supersolid

An agency that maintains its headquarters in Sydney and serves as the strategic marketing partner for Klook.

Klook

A travel services company that manages a global platform for booking experiences and transportation.

Benjamin Amdur

He serves as the Creative Director at Klook and collaborated on the production of the new campaign.

The details

Supersolid, which won the Klook account in April 2026, collaborated closely with the client's creative director during the production shoot. The current U.S.-focused campaign is expected to expand to other international markets in the future.

Supersolid secured the Klook U.S. business account in April 2026.
The advertising campaign officially launched in the United States in early October 2026.

Travel Outlook

This initiative follows the ongoing trend of increased transatlantic leisure travel observed across the industry. It reflects a shift toward more personalized, modular advertising as companies compete to capture the attention of U.S. tourists visiting Europe.

Travelers may encounter these new advertisements while researching European itineraries online. The modular nature of the spots means that users might see different product highlights depending on their specific interests and search history.

The takeaway

Effective travel marketing increasingly relies on high levels of content modularity to remain relevant to diverse consumer preferences. Travelers can benefit from these targeted campaigns by using them to identify seasonal promotions and exclusive activity packages.