Brunswick Integrates Key Communications and PR Functions

The company unites internal communications, public relations, and government affairs reporting to align operations.

Updated on Oct. 26, 2026 in Human Resources

Isometric editorial illustration of three separate geometric blocks merging into one unified pillar, representing departmental integration. — Brunswick has consolidated its internal communications, public relations, and government affairs departments into a unified reporting structure to synchronize corporate messaging. AI Illustration. Upload story photo >

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Brunswick has integrated its internal communications, public relations, and government affairs departments to streamline organizational reporting. This unified approach, which began in 2021, aims to synchronize messaging across the company’s functions.

Why it matters

Consolidating these departments allows Brunswick to implement a unified editorial calendar and regular briefing schedules. The strategy helps secure leadership buy-in by presenting a cohesive report card of metrics from each internal function.

Brunswick internal communications now supports 14,000 employees. The integrated teams executed 30 videos and coordinated 15-plus official government affairs visits during the CES trade show in Las Vegas.

The players

Brunswick

Brunswick is a global corporation that manufactures marine products, including boats and engines, while maintaining extensive internal and external communications operations.

Jenny Westfall

Jenny Westfall is a corporate communications leader who represented Brunswick at a professional conference to discuss integrated reporting strategies.

The details

The departments utilize a singular, combined report card that tracks key performance metrics across all three functional areas. This structural shift ensures that communication efforts are tied directly to government affairs and broader corporate goals.

Brunswick began the process of aligning department reporting in 2021.
Jenny Westfall discussed these operational changes at a Ragan virtual conference in September 2026.

Market Landscape

Brunswick joins a growing number of large enterprises moving toward integrated organizational structures to consolidate PR and government affairs. By adopting standards similar to those promoted by the Ragan Communications internal reporting framework, the firm improves its competitive agility.

The organizational integration allows the company to provide more consistent messaging to its 14,000 employees. Customers and stakeholders should expect a more uniform corporate voice as PR, communications, and government affairs departments work from a unified calendar.

The takeaway

Centralizing disparate communications functions allows companies to demonstrate measurable value to executive leadership. Organizations can improve operational transparency by consolidating cross-departmental metrics into a single, cohesive reporting dashboard.