Olo Launches Consumer Food Delivery App

The new platform debuts with 250 restaurant brands and a flat 5 percent service fee for customers.

Updated on Oct. 20, 2026 in Dining Out

Bold vector editorial illustration of a simple paper takeout container, representing modern food delivery services. — Olo launched a new food delivery app featuring 250 restaurant brands that requires consistent in-store menu pricing and a 5 percent fee. AI Illustration. Upload story photo >

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Would you switch to a new delivery app if it offered lower prices than your current one?

Olo has officially launched a new food-delivery app for Android and iOS that features 250 restaurant brands. The service distinguishes itself by requiring restaurants to maintain in-store menu pricing for customers.

Why it matters

The platform aims to reduce consumer costs by avoiding the menu markups often found on other apps. By charging a flat 5 percent service fee, it offers an alternative to platforms that levy significantly higher commissions on restaurants.

Olo currently processes more than 3.5 million orders daily through desktop, mobile, and kiosk interfaces. The app debuts with a selection of 250 restaurant brands nationwide.

The players

Olo

Olo is a technology company that processes millions of orders daily through various digital touchpoints for restaurant partners.

Noah Glass

Noah Glass is the founder of the company that originally launched as Mobo in 2005.

The details

The app provides a list of nearby dining options and displays a user's past order history to streamline the checkout process. Olo processes these transactions across digital platforms to facilitate orders for restaurants that maintain price parity with their physical locations.

2005: Noah Glass launched a startup called Mobo.
October 20, 2026: Olo launched its consumer-facing food-delivery app.

Culture Shift

This move signals a potential industry shift toward lower overhead costs for diners by challenging the established commission-heavy landscape. It contrasts with the standard delivery model, where high fees often lead to inflated menu prices.

Users can expect to see menu items priced the same as in-store offerings rather than the marked-up prices common on other platforms. The flat 5 percent service fee provides a predictable cost structure compared to the variable pricing models of major delivery apps.

The takeaway

Consumers can save money by opting for services that do not inflate menu prices to cover high delivery commissions. Always check if a platform charges a flat fee versus a percentage of the total order to understand the true cost of convenience.