Faherty Launches Licensed NBA Apparel Collection
The lifestyle brand expanded its league offerings to feature 17 teams across a new 200-piece apparel line.
Updated on Oct. 20, 2026 in Basketball
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Faherty has debuted a new licensed lifestyle apparel collection featuring designs for 17 NBA teams. The initial 200-piece offering includes items such as varsity jackets, cardigans, and knitwear decorated with vintage graphics.
Why it matters
This expansion broadens Faherty's reach in the professional sports market by moving beyond its previous arena-exclusive sales model. The move allows the brand to offer a larger selection of archival league designs to a wider national audience.
The initial collection consists of approximately 200 distinct pieces covering 17 different NBA franchises. This represents a significant expansion from the brand's previous rights, which were restricted to two teams sold only in arenas.
The players
Faherty
Faherty is a lifestyle apparel brand that specializes in high-quality knitwear and casual clothing designs.
NBA
The NBA is the premier professional basketball league in the United States representing 30 teams across the country.
Jalen Brunson
Jalen Brunson is a professional basketball player who previously featured in promotional campaigns for the brand.
The details
The new apparel line features a variety of items including hoodies, T-shirts, rugby shirts, and hats designed with vintage team graphics. The products are available for purchase through the official Faherty website and at company retail stores.
Timeline
The expansion of the apparel line to 17 teams occurs during the current season.
The official announcement regarding the collection expansion was made on October 20, 2026.
Season Trajectory
This launch marks a significant shift in how NBA gear is distributed, moving away from stadium-only exclusivity toward a broader lifestyle-focused retail model. By scaling to 17 teams, Faherty is positioning itself to capture a larger share of the sports apparel market throughout the remainder of the season.
Fans of the New York Knicks, Boston Celtics, Chicago Bulls, and Los Angeles Lakers can now purchase licensed vintage-style apparel directly from the brand's website. The expansion into 17 teams increases accessibility for supporters who previously could only find team-specific gear at Madison Square Garden.
The takeaway
Consumers looking for team-specific apparel can now access a wider range of high-end, vintage-inspired options beyond traditional stadium merchandise. This collection signals a broader shift toward integrating professional sports aesthetics into everyday lifestyle clothing.
What happens next
The company indicated that additional NBA teams will be incorporated into the collection as the season progresses.
Further reading
For more news on current industry trends, visit the Basketball section.
Live Poll
Do you prefer vintage-style apparel over standard team-branded merchandise?
