Kingsland Shoe Project Launches Official NBA Shoe Trees
The company introduces team-branded shoe care products developed in partnership with NBALAB.
Updated on Oct. 29, 2026 in Basketball
Live Poll
Would you pay more for everyday household products featuring your favorite sports team's branding?
The Kingsland Shoe Project has released officially licensed shoe trees featuring the logos and colors of eight NBA teams. The new product line includes four fresh colorways and utilizes a specialized 11-chamber airframe design.
Why it matters
These products aim to provide fans with new ways to connect with their favorite teams while addressing long-standing footwear degradation issues. The development reflects a broader effort to merge sports fandom with practical personal care.
The line features editions for eight NBA teams and introduces four new colorways: Cloud White, Sky Blue, Walnut Brown, and Fairway Green. Each unit is constructed from ABS plastic with 11 internal air chambers.
The players
The Kingsland Shoe Project
A Los Angeles-based company founded in 2022 that specializes in protective footwear accessories.
NBALAB
An organization founded in 2015 that partners with brands to develop licensed NBA-themed products.
The details
Developed in collaboration with NBALAB, these accessories are designed to protect footwear from the common degradation issues encountered by athletes. Fans can purchase the new team-branded gear through the company's website and select retail channels.
Timeline
The Kingsland Shoe Project was founded in 2022.
NBALAB was founded in 2015.
The NBA team edition shoe trees were announced on October 29, 2026.
Season Trajectory
The launch aligns with the ongoing expansion of the NBALAB licensing program to include everyday home and care products for NBA supporters. This trend reflects how teams are seeking to monetize fan loyalty through practical accessories rather than just traditional apparel.
Fans can now utilize team-branded storage solutions to protect high-value footwear from structural degradation. The products are available for purchase immediately via the company's online platform.
The takeaway
Using specialized shoe trees can significantly extend the lifespan of footwear by maintaining proper shape over time. Fans should consider the material durability of their current shoe care tools to ensure they are adequately preventing long-term wear.
Further reading
Explore more industry news in the Basketball section.
More information
For more information on the new product line, visit The Kingsland Shoe Project website.
Source note: This article includes information reported by Financial Post.
Live Poll
Would you pay more for everyday household products featuring your favorite sports team's branding?
