WME Hires Agents Aleks Ljubojevic and Sophia Simon
The talent agency adds two music agents to its contemporary music team to bolster its international electronic roster.
Updated on Oct. 29, 2026 in Dance and Electronic
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WME has hired agents Aleks Ljubojevic and Sophia Simon to join its contemporary music team. The new recruits are tasked with expanding the agency's electronic music roster and driving growth for international talent.
Why it matters
These strategic hires demonstrate a commitment to strengthening WME's global footprint within the electronic music sector. By bringing in experienced agents, the agency aims to secure broader opportunities for its roster in key markets.
Sophia Simon previously founded the agency So.Connected in 2024 to focus on artist development in the Brazilian market. Aleks Ljubojevic joins the firm from Amsterdam's Ace Agency to focus on European expansion.
The players
WME
WME is a global talent and media agency representing artists across music, film, television, and sports.
Aleks Ljubojevic
Aleks Ljubojevic is a music agent formerly of Ace Agency who will now represent clients like Steve Angello.
Sophia Simon
Sophia Simon is a music agent who previously founded the agency So.Connected to develop international artists.
Stephanie LaFera
Stephanie LaFera is a leadership figure at WME who oversees the work of new agent Aleks Ljubojevic.
Rob Markus
Rob Markus is a WME executive responsible for supervising the work of new agent Sophia Simon.
The details
Aleks Ljubojevic will operate out of London while representing Steve Angello in Europe and reporting to Stephanie LaFera. Meanwhile, Spain-based Sophia Simon will report to Rob Markus as she transitions from her previous independent venture.
Timeline
2024 marks the year Sophia Simon founded the agency So.Connected.
Industry Dynamics
This move follows a industry-wide pattern of agencies aggressively recruiting niche talent agents to capture market share in international electronic music scenes. The hire marks a continuation of major agencies competing for dominance in the global electronic dance music market.
Listeners can expect a wider international reach for artists represented by the agency as these agents initiate new growth strategies. This may lead to increased touring availability or collaboration opportunities for talent within the electronic music space.
The takeaway
Agencies often expand their reach by absorbing independent talent managers to gain specialized regional knowledge. Listeners looking to track their favorite DJs should watch for potential shifts in management as these agents begin their new roles.
Further reading
For more on industry shifts, explore the Dance and Electronic section.
Source note: This article includes information reported by Music Week.
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