NRS and Bennett Pump Launch Pricing Program
The initiative bundles fuel dispensers with point-of-sale systems for independent U.S. retailers.
Updated on Oct. 15, 2026 in Couponing
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National Retail Solutions and Bennett Pump Company have introduced a national pricing program for independent fuel retailers across the United States. This partnership aims to provide store operators with more affordable paths to modernize their facilities.
Why it matters
Independent gas station operators often face high costs when trying to upgrade equipment, and this program seeks to provide a more competitive pricing model compared to large corporate chains.
The new program integrates Bennett fuel dispensers with 12-inch media displays and the NRS Petro point-of-sale platform. Retailers gain the ability to showcase custom video content without incurring monthly fees.
The players
National Retail Solutions
Based in Newark, New Jersey, this company provides point-of-sale systems tailored for independent retailers throughout the United States and Canada.
Bennett Pump Company
Headquartered in West Michigan, this manufacturer has produced fuel dispensing equipment for over 100 years.
The details
The program combines Bennett dispensing hardware with NRS Petro point-of-sale and EZ PUMP technology to streamline operations. By offering consistent pricing, the companies enable owners to upgrade to digital merchandising tools without the burden of recurring subscription costs.
Timeline
The companies announced support for the integration in July 2026.
The official national pricing program launched on October 15, 2026.
Culture Shift
This program reflects the digital transformation of independent fuel retail point-of-sale systems as small operators move away from analog hardware. It positions independent retailers to compete with larger chains by adopting integrated technology to drive in-store sales.
Independent fuel retailers can expect more affordable options to upgrade their station equipment and modernize payment systems. This shift may result in more local gas stations adopting digital displays to promote in-store goods to customers at the pump.
The takeaway
Retailers looking to modernize should consult with authorized distributors to evaluate how these bundled systems fit into their specific site requirements. This integration highlights the importance of leveraging digital media tools to capture customer attention at the point of purchase.
Further reading
For more information on retail operational efficiency, visit the Couponing section.
More information
For full program details, visit the NRS Petro program information portal.
Source note: This article includes information reported by News India Times.
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Do you believe independent fuel retailers can compete effectively against large branded chains?
