Nayax Signed Distribution Deal With Allied Electronics
The partnership brings the VPOS Media 5 payment terminal to fuel retailers across the United States.
Updated on Oct. 12, 2026 in Oil and Gas
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Nayax has signed a distribution agreement with Allied Electronics to offer its VPOS Media 5 outdoor payment terminal to U.S. fuel retailers. The collaboration aims to modernize pump technology to better support the growing preference for card payments at the pump.
Why it matters
The deal addresses the urgent need for fuel retailers to upgrade payment infrastructure as consumer behavior shifts. Providing reliable, updated hardware helps stations meet demand as card-based transactions continue to rise in frequency.
Card payments now account for 81% of pump transactions, a significant increase from the 64% recorded a decade ago. Allied Electronics has been a supplier to the petroleum retail industry since 1978.
The players
Nayax
Nayax is a commerce enablement and payment platform provider that specializes in solutions for unattended retail and fuel stations.
Allied Electronics
Allied Electronics is a long-standing supplier of service station automation systems and equipment for the petroleum retail industry.
The details
The partnership integrates Nayax Fuel payment technology, which incorporates systems from OTI PetroSmart and Roseman, with the established service station automation platforms provided by Allied Electronics. This hardware combination is designed to streamline the payment process for retailers.
Timeline
Allied Electronics has been serving the petroleum retail industry since 1978.
Card transactions accounted for 64% of pump usage in 2016.
Card transactions currently account for 81% of pump usage in 2026.
Market Landscape
This partnership highlights the industry-wide transition toward modern, card-centric payment infrastructure at gas stations across the country. By combining specialized payment tech with established automation systems, the collaboration aims to capture market share in an increasingly digital retail environment.
Customers can expect more consistent and updated payment interfaces when fueling up as these new terminals are deployed. The deal ensures that fuel stations remain capable of processing modern payment methods efficiently, potentially reducing wait times for drivers.
The takeaway
Retailers must prioritize upgrading older, legacy payment systems to keep pace with the overwhelming shift toward card usage at the pump. Ensuring reliable hardware helps businesses maintain customer convenience and operational efficiency in a cashless economy.
Further reading
Learn more about evolving industry standards at the Oil and Gas section.
Source note: This article includes information reported by KIOSK marketplace.
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