Lipman Family Farms Launched New Brand Identity
The company introduced its We Grow Trust branding at the Global Produce and Floral Show in Orlando.
Updated on Oct. 14, 2026 in Organic Food
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Lipman Family Farms has debuted a new brand identity titled We Grow Trust. The identity was launched at the Global Produce and Floral Show in Orlando to highlight the companys integrated approach to the food industry.
Why it matters
The new branding aims to emphasize the values of service, quality, consistency, and the full range of solutions the company offers. It represents the next step in the evolution of the organization.
Lipman Family Farms is the largest family-owned field tomato grower in the United States. The organization maintains a history spanning 5 generations of family leadership.
The players
Lipman Family Farms
This organization operates as an integrated network of growers, processors, and distributors in the United States.
The details
The We Grow Trust campaign is presented through a variety of formats including video, sales support materials, and advertising. An anthem video illustrates the companys operations across farming, sourcing, packaging, and distribution.
Timeline
The Global Produce and Floral Show took place from October 14-16, 2026.
Culture Shift
This branding initiative follows a pattern set by the industry-wide move toward highlighting end-to-end supply chain transparency. It reflects a broader societal shift where companies are expected to demonstrate the provenance and consistency of their food products.
The introduction of this branding indicates that consumers will see more unified messaging and updated materials regarding where their produce originates. These changes reflect how the company communicates its commitment to food quality and sourcing standards.
The takeaway
The move highlights how legacy agricultural businesses are leveraging their history to compete in a crowded market. Consumers can expect to see these new brand identifiers as the company integrates the messaging into its distribution network.
Further reading
For more on the industry, visit the Organic Food section.
Source note: This article includes information reported by Supermarket Perimeter.
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