Dongsung And CJ Biomaterials Launched PHA Adhesive
The companies introduced a biobased hotmelt adhesive in the U.S. market for cosmetic and consumer packaging.
Updated on Oct. 14, 2026 in Consumer Goods
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Dongsung Chemical and CJ Biomaterials have launched the first PHA-based hotmelt adhesive in the United States. This new material is designed for use in cosmetics, electronics, and consumer goods packaging.
Why it matters
The adhesive is engineered to reduce CO2 emissions compared to conventional polyisobutylene and ethylene vinyl acetate options. Its adoption marks a shift toward more sustainable materials in industrial packaging applications.
The adhesive utilizes a proprietary PHACT A1000P amorphous PHA biopolymer that earned a 4-star OK biobased certification from TÜV AUSTRIA. It is capable of bonding various substrates, including paper to aluminum and paper to ABS.
The players
Dongsung Chemical
This chemical manufacturing company is based in South Korea and specializes in high-performance materials.
CJ Biomaterials
This firm is a division of the South Korean conglomerate CJ CheilJedang and focuses on the development of sustainable biopolymer technologies.
COSMAX
This is a major global cosmetics original design manufacturer that provides research and development services to beauty brands.
The details
The product, known as ECOVIVA, functions using existing hot melt nozzles and rollers to enable adhesion at room temperature under low pressure. Cosmetic manufacturer COSMAX has already begun using the adhesive for its eyeshadow product packaging.
Timeline
The ECOVIVA adhesive was launched in the U.S. market on October 14, 2026.
The product will be displayed at the PACK EXPO in Chicago from October 18-21, 2026.
Market Landscape
The introduction of this PHA-based adhesive highlights a growing shift toward renewable biopolymers in the competitive global packaging market. It challenges the dominance of conventional ethylene vinyl acetate adhesives by offering a sustainable alternative for consumer goods manufacturers.
Average consumers may soon encounter this biobased adhesive in the packaging of their favorite cosmetics and household goods. This shift aims to reduce the environmental footprint of everyday products without requiring changes to existing retail price structures.
The takeaway
This development highlights the increasing feasibility of using plant-derived polymers in mass-market industrial applications. Businesses looking to meet sustainability goals can now replace standard synthetic adhesives with these plant-based alternatives.
What happens next
The companies will showcase the adhesive and demonstrate its application for the public at the PACK EXPO tradeshow in Chicago from October 18-21, 2026.
Further reading
Learn more about the latest innovations in the sector at Consumer Goods.
More information
For more information on the new material, visit the CJ Biomaterials company website.
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Do you trust that new biobased packaging adhesives will perform as well as traditional plastics?
