Toyota South Africa CEO Urged New Energy Vehicle Policy
Andrew Kirby pressed for local production policies to ensure South African manufacturers remain competitive abroad.
Updated on Oct. 14, 2026 in Electric Vehicles
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Toyota South Africa Motors CEO Andrew Kirby has called for the immediate implementation of policies to support the production of New Energy Vehicles. The move aims to protect local exports as international markets shift toward stricter emission standards.
Why it matters
South African vehicle manufacturers face the risk of declining export volumes if they do not align their production with international emission mandates. Adapting to these standards is essential for maintaining South Africa's position in its primary export market, Europe.
New Energy Vehicles comprise a diverse range of technologies including battery electric, fuel cell, hybrid, plug-in hybrid, and range extender vehicles. Global regulatory pressure is mounting as European vehicle emission requirements become increasingly stringent.
The players
Andrew Kirby
He is the CEO of Toyota South Africa Motors.
naamsa
This organization is responsible for the professional coordination and management of the SA Auto Week exhibition.
The details
Executives from Toyota South Africa Motors engaged in discussions during the SA Auto Week exhibition in Durban. The conference highlighted the urgent need for local manufacturers to transition production lines to meet the evolving requirements of foreign markets.
Timeline
Andrew Kirby addressed the conference on 14 October 2026.
Roadmap
The transition to New Energy Vehicles reflects a necessary evolution for the South African automotive industry to remain viable in a global market dominated by green-energy shifts. By adopting these technologies, local manufacturers can compete effectively against international rivals already pivoting toward electrified lineups.
A shift toward New Energy Vehicle production could influence the future availability of various hybrid and electric models in local showrooms. Drivers may eventually see more diverse technological options as the market aligns with these international manufacturing standards.
The takeaway
The competitiveness of the South African automotive sector is increasingly linked to its ability to meet global environmental regulations. Manufacturers and policymakers must collaborate to secure a sustainable future for the local export economy.
Further reading
Learn more about the local industry at Electric Vehicles.
Source note: This article includes information reported by Isolezwe.
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Is it time for South Africa to fully prioritize the transition to electric vehicle manufacturing?
