Travel Agencies R&R and MMGY Merged Operations
The companies have joined forces to create a combined agency under the name MMGY Global.
Updated on Oct. 14, 2026 in Travel — General
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R&R Partners and MMGY have officially merged to form a new combined entity named MMGY Global. This transaction represents the largest acquisition in the 40-year history of the MMGY brand.
Why it matters
The merger aims to provide expanded international reach and diversified services by combining the complementary expertise of both agencies in tourism, government affairs, and research.
The combined entity now oversees a workforce of more than 800 employees across its international network. This merger brings together 52 years of industry experience from R&R Partners and 40 years of history from MMGY.
The players
MMGY Global
This is a travel marketing firm based in Overland Park, Kansas, that recently completed the largest acquisition in its 40-year history.
R&R Partners
Based in Las Vegas, this agency brings 52 years of industry experience to the newly formed partnership.
Michon Martin
She continues to serve as the CEO of R&R Partners following the merger.
Billy Vassiliadis
He previously held a leadership role at R&R Partners before stepping away from daily operations in March 2025.
The details
R&R Partners and MMGY integrated their operations and client portfolios while maintaining offices in Las Vegas, Washington D.C., and Mexico City. R&R Partners will retain its existing brand identity and its leadership team, with Michon Martin continuing to serve as CEO.
Timeline
Billy Vassiliadis stepped away from day-to-day operations in March 2025.
The merger deal between the two agencies closed on September 30, 2026.
The formation of MMGY Global was publicly announced on October 14, 2026.
Travel Outlook
This merger follows the historical trend of consolidation within the tourism marketing agency sector as firms seek to capture larger international market shares. By integrating service portfolios, the new entity aims to navigate increasingly complex global tourism cycles and regional demand fluctuations.
Clients and travel industry partners can expect access to a broader range of specialized research and government affairs services. These organizational changes may shift how international tourism destinations are marketed and promoted in the coming seasons.
The takeaway
The formation of MMGY Global underscores the industry move toward larger, diversified service models to address global travel competition. Businesses and tourism boards should monitor how these combined resources impact marketing reach and operational efficiency in major travel hubs.
Further reading
For additional context on shifts in the industry, visit the Travel — General section.
Source note: This article includes information reported by Las Vegas Review-Journal.
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