Crisp & Green Acquired 33 Salad Collective Locations

The fast-casual chain will rebrand existing restaurants to expand its national footprint.

Updated on Oct. 13, 2026 in Dining Out

Crisp & Green has acquired 33 Salad Collective locations, including MAD Greens and Snappy Salads, to accelerate its national expansion strategy. AI Illustration. Upload story photo >

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Crisp & Green has acquired 33 restaurants from Salad Collective, which previously operated under the MAD Greens and Snappy Salads banners. The company plans to rebrand these acquired locations to the Crisp & Green name as part of its growth strategy.

Why it matters

The acquisition is a key component of the company's objective to grow its footprint to 100 total restaurant units by the end of 2026. Additionally, the Coors family has joined the brand as a strategic minority partner to support this expansion.

Crisp & Green acquired 33 restaurant units from Salad Collective. The company, which opened its first location in 2016, projects it will operate a total of 100 units by the end of 2026.

The players

Crisp & Green

This fast-casual restaurant chain specializes in health-focused meals and has been expanding since its founding in 2016.

Salad Collective

This organization is owned by the Coors family and previously managed the MAD Greens and Snappy Salads brands.

Coors family

This family acts as the owner of Salad Collective and has now become a strategic minority partner in Crisp & Green.

The details

The integration process involves converting the existing MAD Greens and Snappy Salads storefronts into the Crisp & Green banner. The company continues to prioritize growth through a mix of corporate development, franchising, and support from friends and family investors.

Crisp & Green opened its first restaurant location in 2016.
The acquisition agreement was announced on October 13, 2026.
The company expects to reach 100 total units by the end of 2026.

Culture Shift

The acquisition follows the fast-casual health restaurant expansion trend by consolidating smaller regional chains into a unified national brand. This move reflects a broader industry shift toward scaling wellness-focused dining concepts to meet growing consumer demand for quick, healthy meals.

Customers in cities like Phoenix and Austin will soon see new Crisp & Green branding at their local MAD Greens or Snappy Salads locations. This rebranding effort will transition these sites into the company's established menu and operational model.

The takeaway

This acquisition significantly accelerates the company's timeline for reaching a 100-unit milestone within a decade of its founding. Diners should expect familiar regional salad spots to adopt a standardized menu and brand aesthetic as the conversion process completes.