Hera The Dog Vodka Donates Percentage of Sales
The organic vodka brand provides 6% of its revenue to local animal rescue organizations.
Updated on Oct. 12, 2026 in Philanthropy
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Hera The Dog Vodka, a brand founded by Julia Pennington, donates 6% of all sales revenue to animal rescue groups. The vodka is currently available for purchase at Erewhon retail locations.
Why it matters
The company directs a portion of its proceeds toward supporting rescue organizations, integrating charitable giving into its core business model. This approach allows consumers to contribute to animal welfare through their retail purchases.
The vodka retails for $38 per bottle and is crafted from 100% organic non-GMO Italian wheat. The company has successfully raised over $70,000 for rescue organizations since its launch.
The players
Julia Pennington
She is the founder of Hera The Dog Vodka and has a background of 17 years in the field of animal rescue.
Erewhon
This is an upscale grocery retail chain that carries the Hera The Dog Vodka brand.
The details
Produced using a seven-time distillation process and filtered through coconut charcoal, the spirit contains no sugar or additives. The brand is currently sold in California, Nevada, and Colorado.
Timeline
In January 2025, the company distributed 16,000 pounds of pet food during wildfires and storms.
The publication of this update occurred on October 12, 2026.
Market Landscape
This business model aligns with the growing trend of purpose-driven brands that formalize charitable contributions as part of their standard operations. It positions the company within the niche market of premium spirits that emphasize social responsibility alongside product quality.
Consumers purchasing the vodka at $38 per bottle are directly contributing 6% of that price to animal rescue efforts. The product is readily available for purchase at regional retailers like Erewhon for customers looking to support these initiatives.
The takeaway
Supporting brands that bake charitable giving into their revenue streams offers a simple way for consumers to align their spending with personal values. Shoppers should check local availability to determine if the product is stocked in their specific state.
Further reading
Learn more about corporate giving trends in the United States Philanthropy section.
Source note: This article includes information reported by KTLA 5.
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