Sempio Hosted Virtual Cooking Class for Americans

The company demonstrated Korean culinary techniques to bridge global flavors with domestic home-cooking trends.

Updated on Oct. 6, 2026 in American Cuisine

Bold vector editorial illustration of a bowl of soy sauce, a wooden spoon, and green scallions on a kitchen counter, representing international home cooking. — Sempio hosted a virtual cooking session for U.S. consumers, demonstrating how to incorporate Korean seasoning products like Yeondu and soy sauce into everyday home-cooked meals. AI Illustration. Upload story photo >

Live Poll

Would you try incorporating new international flavors into your everyday home-cooked meals?

Sempio held an online cooking session for U.S. consumers to demonstrate how to use its soy sauce and Yeondu products in everyday meals. The event attracted 184 applicants, with 65 attendees joining the live demonstration led by Moon Joon-seo.

Why it matters

As living costs rise, American consumers are seeking affordable and flavorful home-cooked meal options. Sempio is leveraging this shift by using experiential marketing to introduce Korean-style ingredients into common American recipes.

The session drew 184 applicants, with 65 people participating simultaneously to learn about Korean-style bulgogi. Sempio is currently targeting expanded product integration into American diets.

The players

Sempio

A food company based in Seoul that specializes in traditional Korean fermented products and seasonings.

Moon Joon-seo

The instructor who led the cooking session for American participants.

GlobalData

A market research firm that provides data on consumer trends and behavioral motivations.

The details

The cooking class featured demonstrations of Korean-style bulgogi prepared using the company's Yeondu seasoning and soy sauce. This event followed a similar class focused on bibimbap held in August 2026 as part of a strategy to encourage repeated product use.

Q1 2026: GlobalData surveyed consumers regarding their interest in Korean food.
August 2026: Sempio hosted a previous cooking class featuring bibimbap.
October 5, 2026: The company conducted its latest online cooking class for U.S. consumers.

Culture Shift

This move aligns with data from the GlobalData Q1 2026 consumer curiosity report, which identified significant interest in Korean cuisine among Generation X and Baby Boomers. By focusing on home-cooking demonstrations, Sempio is capitalizing on the broader societal shift toward preparing affordable, international-inspired meals at home.

Consumers can integrate these demonstrated Korean-style flavors into their daily meal planning to diversify their home cooking with minimal expense. These techniques offer a practical way to manage rising living costs while experimenting with new, shareable, and affordable culinary profiles.

The takeaway

Using versatile, fermented seasonings like soy sauce and Yeondu allows home cooks to adapt international recipes to standard American pantry staples. Adopting these techniques helps bridge the gap between niche culinary exploration and practical, budget-conscious daily nutrition.