Fairlife Will Reintroduce Banana Core Power in 2027

The company is also expanding its Strawberry protein beverage line to include 26-gram options starting in January.

Updated on Oct. 5, 2026 in Healthy Food

Bold vector editorial illustration of two unbranded protein beverage bottles next to a banana and a strawberry, representing a health product launch. — Fairlife is bringing back its Banana Core Power flavor in 2027 and expanding its Strawberry protein drink line to include 26-gram options. AI Illustration. Upload story photo >

Live Poll

Do you plan to purchase high-protein recovery drinks to support your active lifestyle?

Fairlife announced that it will reintroduce the Banana flavor to its Core Power product line in January 2027. The company is simultaneously expanding its Strawberry protein drink offerings to include 26-gram protein bottles.

Why it matters

This expansion broadens the range of available recovery nutrition options for consumers. By diversifying protein concentrations and flavor profiles, the brand aims to better serve athletes and individuals seeking specific post-workout dietary choices.

The drinks are packaged in 14-ounce bottles and feature formulations with 26-gram or 42-gram protein concentrations. All products are lactose-free, gluten-free, and made without artificial growth hormones using ultra-filtered milk and real fruit puree.

The players

Fairlife

Fairlife is a beverage company known for producing milk-based products that utilize ultra-filtration processes to enhance protein content and reduce lactose.

The details

Fairlife is bolstering its portfolio by bringing back the discontinued Banana flavor and adding the Strawberry flavor to the 26-gram protein category. These beverages utilize ultra-filtered milk and real fruit puree to maintain the brand's established quality standards.

Products will become available in 14-ounce bottles beginning in January 2027.

Culture Shift

This release reflects the broader cultural trend of consumers prioritizing functional recovery nutrition as a standard part of their daily wellness routines. It also demonstrates how brands are increasingly segmenting their portfolios to meet specific protein intake requirements.

Shoppers can expect to see these new protein-dense options on shelves starting in January 2027. These additions provide more variety for those following strict protein-intake regimens, potentially simplifying the process of hitting daily nutritional targets.

The takeaway

Consumers looking to customize their recovery nutrition will soon have more flavor and protein-level options to integrate into their routines. This launch highlights the continued importance of functional ingredients like real fruit puree in the competitive protein drink market.