Whoop Adopted o9 Solutions for Supply Chain Planning
The fitness wearable brand selected new software to manage rapid retail growth and operational complexity.
Updated on Sept. 30, 2026 in Business Strategy
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Whoop has integrated o9 Solutions software to streamline its enterprise planning and centralize data. This move follows significant operational strain caused by a 300,000-unit holiday retail order.
Why it matters
Rapid expansion into new international markets and enterprise deals created bottlenecks that manual planning processes could not handle. The new system aims to stabilize the company as it shifts its focus to the average consumer.
Whoop membership has grown 85% year over year, reaching a user base of more than 3 million daily active members. The firm currently maintains a valuation of $10.1 billion following a $575 million Series G funding round.
The players
Whoop
This company provides wearable fitness technology that tracks biometric data and sleep performance for over 3 million daily users.
o9 Solutions
This firm provides an AI-powered software platform designed for integrated business planning and supply chain management.
Marie Fodness
She serves as a leader at Whoop and recently outlined the company's operational transition at an industry conference.
The details
Whoop is transitioning from manual Excel-based planning to o9 software to enable demand signal decisions within 48 hours. This shift helps the brand manage the high-volume logistics required to fulfill large retail orders that previously tested the company's internal infrastructure.
Timeline
2012: Whoop launched its brand.
January 2024: Marie Fodness joined the company.
March 2025: Whoop secured $575 million in Series G funding.
May 2025: The firm introduced its fifth-generation product.
September 2026: Marie Fodness discussed these updates at the o9 Solutions Summit.
Market Landscape
Whoop's transition to o9 Solutions follows the broader industry movement of replacing legacy Excel-based planning with centralized AI-driven platforms. This move allows the firm to maintain competitiveness against other wearable tech providers that have already scaled their digital logistics infrastructure.
Customers can expect improved product availability and more reliable fulfillment during peak holiday shopping seasons. These operational efficiencies reduce the risk of stock shortages for the brand's fitness wearables.
The takeaway
Companies scaling rapidly must transition away from manual data processes to survive periods of high demand. Proactive investment in automated planning software is a critical step for brands seeking to bridge the gap between niche athletic appeal and mass-market retail viability.
What happens next
The company expects the implementation of the new o9 planning software to take approximately one year to complete across its global operations.
Further reading
Learn more about the latest developments in Business Strategy for major consumer technology firms.
Source note: This article includes information reported by Chief Marketer.
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