Apple Laid Off Employees in Fitness+ Division

The company reduced staff focused on audio workout content as it shifts its broader health strategy.

Updated on Sept. 20, 2026 in Fitness

Isometric editorial illustration of matte geometric volumes connected by channels, representing the structural integration of software health services. — Apple has initiated layoffs within its Fitness+ division, cutting staff tied to audio workout content as it shifts toward a consolidated health app strategy. AI Illustration. Upload story photo >

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Apple has conducted a round of layoffs affecting a handful of employees within its Fitness+ division. The personnel reductions specifically targeted teams responsible for the Time to Walk and Time to Run audio features.

Why it matters

The layoffs occur as Apple looks to consolidate its fitness features into the central Health app. This shift is part of a broader evolution in the company's health strategy overseen by leadership.

The layoffs impacted staff working on Time to Walk and Time to Run audio content, features originally introduced by the company in 2022. The firm also recently revised plans for an AI-powered virtual health coach app codenamed Mulberry.

The players

Apple

Apple is a global technology corporation that produces consumer electronics and software services including the Fitness+ platform.

Eddy Cue

Eddy Cue serves as the head of services at Apple and oversees the strategic direction of the company's various software platforms.

The details

Apple is moving to integrate its dedicated fitness content more closely with its broader health applications. The company has also signaled plans to continue shifting its internal health strategy, with additional layoffs expected within the Fitness+ division.

Apple debuted the Time to Walk and Time to Run features in 2022.
Eddy Cue signaled a desire for broader health strategy changes in February 2026.
The report regarding the Fitness+ layoffs was published on September 20, 2026.

The Big Picture

This move follows a pattern of integrating specialized wellness tools into the core Apple Health app environment. The consolidation reflects a broader shift toward unifying health and fitness data under a single digital hub.

Users of Fitness+ audio features may see changes as the company integrates these tools into the primary Health app. The shifts in health strategy aim to centralize wellness tracking for the average consumer.

The takeaway

Apple is streamlining its wellness services to focus on a more unified user experience within its Health ecosystem. Consumers should expect further integration between workout tracking and broader health data as the company implements these changes.