Buffalo Wild Wings and Popeyes Launched Retail Products

Major restaurant chains expanded their reach into grocery aisles with new snack and bake-at-home items.

Updated on Sept. 30, 2026 in Dining Out

Restaurant chains Buffalo Wild Wings and Popeyes have expanded into the grocery sector with new retail product lines, including snack collaborations and bake-at-home items. AI Illustration. Upload story photo >

Live Poll

Do you buy branded snacks or grocery items from your favorite restaurants?

Buffalo Wild Wings and Popeyes launched new retail products in 2025 and 2026 to reach customers outside of their physical dining locations. These offerings include snack collaborations and bake-at-home food items available at major national retailers.

Why it matters

These product releases allow restaurant brands to maintain consumer engagement and brand visibility beyond their traditional storefronts. This strategy enables chains to capture market share in the competitive grocery sector while diversifying their revenue streams.

Buffalo Wild Wings introduced three chip flavors through a partnership with Mars, while Popeyes launched a bake-at-home biscuit line. Restaurant spending across the United States rose by 3.3% in July 2026 compared to the same period in the prior year.

The players

Buffalo Wild Wings

This American casual dining restaurant and sports bar franchise is known for its buffalo-style chicken wings and sauces.

Popeyes

This multinational chain of fried chicken fast food restaurants specializes in New Orleans-style menu items.

Walmart

This multinational retail corporation operates a chain of hypermarkets and grocery stores across the United States.

H-E-B

This American privately held supermarket chain is based in San Antonio and operates primarily throughout Texas.

Target

This American big-box department store chain is one of the largest retailers in the United States.

The details

Buffalo Wild Wings expanded its footprint with a Slim Jim snack in 2025 and three Pringles chip flavors, while Popeyes previously debuted grocery sauces before launching bake-at-home biscuits in May 2026. These biscuits are now available at major retail chains including Walmart, H-E-B, and select Target stores.

Buffalo Wild Wings released a Slim Jim snack product in 2025.
Popeyes launched bake-at-home biscuits in May 2026.
Restaurant spending rose 3.3% year over year in July 2026.

Culture Shift

The move reflects the broader industry trend of retail brand extension into grocery aisles as chains seek to maximize their presence in the consumer home. This strategy marks a departure from traditional reliance on physical site traffic to build sustained brand loyalty.

These products allow customers to replicate familiar restaurant tastes in their own kitchens without needing to visit a physical location. Consumers can now find these items on the shelves of common retailers like Walmart or Target during their routine grocery shopping trips.

The takeaway

These retail expansions provide a convenient way for brands to stay top-of-mind for diners outside of restaurant hours. Shoppers can benefit by looking for these signature items during their regular grocery trips to enjoy branded flavors at home.