The outdoor apparel brand has tapped agency Samy to oversee its creator-led marketing operations across Europe.
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September 23, 2026
Mark Ritson Analyzed Marketing Spend in 2026The MiniMBA founder used marketing mix modeling to test the effectiveness of his paid channel investments.
September 23, 2026
Brands Have Turned to Microdramas for Sales GrowthCompanies are leveraging short-form video series to capture consumer attention and drive measurable revenue.
September 22, 2026
Trip Beverage Launched Global Marketing CampaignThe low-calorie drink brand partnered with celebrities including Kendall Jenner to anchor its new international push.
September 22, 2026
Ugg Launched Global Born to Feel Marketing PlatformThe brand has unified its international campaigns to expand global reach through localized consumer experiences.
September 21, 2026
Indie Game Developers Alleged Marketing FraudDozens of studios have reported significant gaps between promised engagement and actual results on a marketing channel.
September 21, 2026
AMV BBDO Launched New Currys Marketing CampaignThe electronics retailer is using dad energy to promote energy-efficient home appliances in the UK and Ireland.
