Samsung TV Plus Expanded Creator Channels Globally
The platform has rolled out new programming across several international markets to reach its broad user base.
Updated on Sept. 24, 2026 in Television
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Samsung TV Plus has launched and expanded several creator-led channels across international markets. The service currently reaches 100 million monthly active users worldwide.
Why it matters
The expansion aims to bridge the gap between digital-first creator programming and traditional television audiences. This move integrates content from popular online creators directly into the interface of Samsung Smart TVs.
The service now serves 100 million monthly active users. In the United Kingdom, the platform launched three new channels, while the Luke Nguyen's World channel adds 9 series and 95 episodes to the service in several regions.
The players
Samsung TV Plus
It is a free, ad-supported streaming television service integrated into the interface of Samsung Smart TVs.
Mark Rober
He is a prominent digital creator known for educational engineering videos whose content is now expanded on the service.
The details
Samsung TV Plus introduced Happy Place, Golf Life, and JOE Media to the United Kingdom, while expanding the Mark Rober TV channel into Brazil and Mexico. The platform utilizes dubbed programming on the Mark Rober channel to maintain 24-hour availability.
Timeline
September 24, 2026: Samsung announced the global expansion of its creator-led channels.
Industry Dynamics
This move reflects the ongoing consolidation of creator-led content within the FAST channel ecosystem as major hardware manufacturers compete for viewer attention. By moving digital influencers into a 24-hour linear television format, Samsung is shifting strategies to better capture streaming audiences.
Viewers with compatible Samsung Smart TVs can now access these new creator-led channels directly through their existing device interface. The expansion of these channels provides users with more free, ad-supported programming options across global regions.
The takeaway
The growth of creator-led television channels demonstrates that digital influencers are becoming a primary staple of linear programming. Viewers can expect more content crossovers as streaming platforms continue to adopt successful online formats.
Further reading
For more on the changing landscape of streaming services, visit the Television section.
Source note: This article includes information reported by TV News Check.
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