Trip Beverage Launched Global Marketing Campaign
The low-calorie drink brand partnered with celebrities including Kendall Jenner to anchor its new international push.
Updated on Sept. 22, 2026 in Marketing
Live Poll
Do celebrity endorsements make you more likely to trust the claims of a new beverage brand?
Trip, a maker of magnesium-infused sparkling beverages, has debuted a global marketing campaign across the U.S. and U.K. The initiative features high-profile ambassadors including Kendall Jenner, who has also joined the company as an equity shareholder.
Why it matters
The company is aiming to shift its brand identity to prioritize the concept of community and emotional wellness over the product itself. By leveraging celebrity partnerships, Trip seeks to broaden its market appeal as a lifestyle-focused drink option.
The marketing effort features 5 prominent celebrities including Kendall Jenner, Joe Jonas, and Madeline Argy. This launch follows the company's established focus on low-calorie, botanical-infused sparkling drinks.
The players
Kendall Jenner
She is a global ambassador and equity shareholder for the Trip beverage brand.
Joe Jonas
He is a featured celebrity partner appearing in the brand's international advertising campaign.
Madeline Argy
She is a social media influencer and partner participating in the new marketing initiative.
Jamie Laing
He is a British personality featured as part of the campaign's celebrity ambassador lineup.
Sophie Habboo
She is a media personality working with the company for its new television and digital advertisements.
The details
The campaign utilizes television advertisements, out-of-home media, and digital content on platforms like TikTok and Instagram. The creative assets depict chaotic set environments that resolve into calm, tranquil locations after the featured celebrities consume a Trip beverage.
Timeline
September 22, 2026: The marketing campaign details were confirmed in a report.
Market Landscape
This campaign aligns with the broader industry trend of drink companies utilizing high-profile celebrity equity stakes to build brand loyalty. The move positions Trip to challenge established players by creating a distinct community-focused identity within the saturated beverage market.
Consumers in the U.S. and U.K. will see an increase in brand presence across television and social media feeds. The shift highlights a transition in how the company communicates its value proposition to potential new drinkers.
The takeaway
The brand is betting that emotional resonance and star power will differentiate it from other functional drink competitors. Investors and consumers should monitor whether this lifestyle branding approach successfully translates into sustained long-term sales growth.
Further reading
For additional context on how brands are evolving their outreach, visit the Marketing section.
Live Poll
Do celebrity endorsements make you more likely to trust the claims of a new beverage brand?
