Brad Pitt Starred in New De'Longhi Campaign
The Hollywood actor appears alongside 16 dogs in a new commercial for the coffee machine brand.
Updated on Sept. 21, 2026 in Dogs
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De'Longhi launched a new global advertising campaign starring Brad Pitt and a pack of 16 dogs. The commercial promotes the brand's Duo machine range, which is capable of preparing both hot and cold coffee drinks.
Why it matters
The company intends to market its Duo machine range as a central tool for personalizing everyday coffee rituals. By featuring an ensemble of animals, the campaign attempts to make the brand's sophisticated brewing technology feel accessible and relatable.
The campaign showcases 16 different dogs interacting with the actor. The De'Longhi Duo range featured in the spot supports both hot and cold brewing functions.
The players
Brad Pitt
He is an Academy Award-winning actor and producer who appears as the primary star of the global advertising campaign.
Spike Jonze
He is a renowned director and filmmaker known for his unique visual style who directed the commercial for the brand.
LOLA Madrid
It is a creative advertising agency based in Madrid that conceptualized and created the campaign.
De'Longhi
It is an Italian small appliance manufacturer that is currently marketing its new Duo coffee machine range.
The details
Directed by Spike Jonze and created by LOLA Madrid, the film shows the 16 dogs questioning the actor's daily routine. The production was a collaboration between the agency and the production company MJZ.
Timeline
September 21, 2026: The campaign details were published.
Culture Shift
Modern coffee marketing has increasingly shifted toward lifestyle-centric narratives that prioritize personal rituals over machine mechanics. This mirrors a broader industry trend where high-end kitchen appliances are marketed as essential extensions of the consumer's personality and daily habits.
Consumers looking to upgrade their home coffee setup may find the Duo machine range more prominent in retail and online storefronts following the campaign launch. The shift toward versatile hot and cold brewing machines encourages users to rethink their morning coffee preparation to match changing seasonal needs.
The takeaway
The campaign emphasizes the role of technology in personalizing home routines through engaging, non-traditional visual storytelling. Readers can evaluate their own morning habits to see if their current kitchen tools offer the versatility needed for both hot and cold coffee preparation.
Further reading
Discover more about pet-friendly trends and companionship in our Dogs section.
Live Poll
Do celebrity endorsements make you more likely to purchase a new kitchen appliance?
