Ampol and Suntory Launch Surf Lifesaving Fundraiser

Suntory Oceania will donate 10 cents per eligible product sold at participating Ampol Foodary stores during a national campaign for Surf Life Saving Australia.

Updated on Nov. 4, 2026 in Philanthropy

Red and yellow beach patrol flags stand in pale sand above a gentle surf line, with an empty orange rescue board on the shore. — Ampol Foodary and Suntory Oceania launched a national campaign running 4 November to 1 December, guaranteeing $100,000 for Surf Life Saving Australia. AI Illustration. Upload story photo >

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Ampol Foodary and Suntory Oceania have launched a national fundraising campaign for Surf Life Saving Australia, running from 4 November to 1 December 2026. The campaign includes a guaranteed $100,000 donation to the organisation.

Why it matters

Surf Life Saving Australia volunteers rescue around 30 people a day nationally, and the funds are intended to support the organisation's capacity during coastal emergencies, floods and natural disasters. Safety is a guiding pillar of the Ampol Foundation, which frames the campaign as part of its community commitments.

The campaign combines a 10-cent donation on each eligible product with a guaranteed $100,000 contribution. The total raised beyond that minimum will depend on how many eligible products are sold at participating stores.

The players

Ampol Foodary

Ampol Foodary is the convenience retail arm of the Ampol fuel and convenience network, operating stores across Australia.

Suntory Oceania

Suntory Oceania is the Australian and Oceania arm of the Japanese beverage company Suntory, which markets brands including BOSS Coffee and CELSIUS.

Surf Life Saving Australia

Surf Life Saving Australia is the national body coordinating volunteer surf lifesaving clubs that patrol Australia's beaches.

The details

Suntory Oceania will donate 10 cents from select Suntory BOSS Coffee, CELSIUS and Maximus products sold at participating Ampol Foodary stores. Funds will go towards specialist training, equipment and practical support for Surf Life Saving volunteers.

Donation period on select Suntory products runs through November 2026.
Campaign begins at Ampol Foodary stores on Wednesday 4 November 2026.
Campaign ends at Ampol Foodary stores on Tuesday 1 December 2026.

Roadmap

Corporate-linked fundraising through everyday consumer purchases has become a common way for brands to support volunteer safety organisations. This campaign follows that pattern by tying a product-level donation to the national volunteer patrol network of Surf Life Saving Australia.

Customers who buy eligible Suntory BOSS Coffee, CELSIUS or Maximus products at participating Ampol Foodary stores between 4 November and 1 December 2026 contribute 10 cents per eligible product to the campaign. Purchases at participating stores therefore directly fund Surf Life Saving Australia.

The takeaway

Everyday purchases at participating stores can directly support volunteer lifesaving work during the campaign period. Checking whether your local Ampol Foodary store is participating before buying eligible products is a simple way to contribute.