Celsius Launches Limited-Edition Frozen Berry Flavour

Celsius Arctic Vibe arrives at 7-Eleven and selected P&C stores nationwide, with free-can sampling planned in Melbourne and Sydney in November 2026.

Updated on Nov. 2, 2026 in Food and Drink

Frosted silver-blue drink can resting on crushed ice beside out-of-focus berries in warm summer light. — Celsius launched its limited-edition Arctic Vibe sparkling frozen berry flavour at 7-Eleven and selected P&C stores nationwide, priced at an RRP of $4. AI Illustration. Upload story photo >

Celsius has launched Celsius Arctic Vibe, a limited-edition sparkling frozen berry flavour with subtle hints of açaí and tart plum. The product is available at 7-Eleven and selected P&C stores nationwide at an RRP of $4.

Why it matters

Celsius views the limited-edition launch as a way to bring something new to the energy drink category. The brand says the flavour is designed to give Australians a fresh option to discover this summer.

Australia's performance energy sub-segment grew 57.3% year-on-year over the 12 months to 27 September 2026, according to IRI scan data, with berry flavours now making up 40% of that sub-segment. The data does not indicate how much of that growth Celsius Arctic Vibe will capture.

The players

Celsius

Celsius is a US-based beverage company known for its functional energy drinks, which it sells internationally including in Australia.

The details

Celsius is distributing thousands of free cans of Celsius Arctic Vibe at sampling activations in Melbourne and Sydney. More than $500,000 in prizes is being given away across both activations.

6 to 15 November 2026: Free-can sampling at Melbourne Central on select dates.
19 to 22 November 2026: Free-can sampling at Sydney's Pitt Street Mall.

Market Landscape

Australia's performance energy sub-segment grew 57.3% year-on-year, and berry flavours have risen to 40% of it, according to IRI scan data. Celsius Arctic Vibe enters a market where flavour variety is becoming a key point of competition.

Celsius Arctic Vibe is available now at 7-Eleven and selected P&C stores nationwide for an RRP of $4. Shoppers can also collect free samples at the Melbourne and Sydney sampling activations in November 2026.

The takeaway

If you are curious about the new flavour, the free sampling events in Melbourne and Sydney offer a no-cost way to try it before buying. Check your nearest 7-Eleven or P&C store for availability.