Drumstick Launches Raspberry Slurpee Sorbet Cone

The new collaboration brings the iconic Slurpee flavour to Drumstick fans at 7-Eleven stores across Australia.

Updated on Oct. 28, 2026 in Desserts

Bold vector editorial illustration of a bright raspberry sorbet cone against a clean, abstract background, representing a new product launch. — Drumstick and 7-Eleven have collaborated to release a new raspberry sorbet cone, now available exclusively at stores across Australia. AI Illustration. Upload story photo >

Live Poll

Do you prefer when popular food brands collaborate on new products?

Drumstick has partnered with 7-Eleven to release a new raspberry sorbet cone inspired by the classic Slurpee. The frozen treat features a combination of raspberry sorbet, vanilla, and candy pieces, finished with a signature chocolate tip.

Why it matters

The product launch capitalises on a growing consumer appetite for unexpected brand collaborations in the snack industry. It aims to offer a unique flavour experience by blending established product architectures with popular retail drink profiles.

Drumstick reports annual sales exceeding 155 million units for its standard cones. Additionally, 42 percent of surveyed Australian snack consumers state that brand collaborations increase their interest in products.

The players

Drumstick

An ice cream brand widely known for its signature wafer cones topped with chocolate and nuts.

7-Eleven

An international chain of convenience stores that serves as the exclusive retailer for this new product launch.

The details

The sorbet cone integrates Slurpee raspberry flavour into the classic Drumstick structure. It is available exclusively at 7-Eleven locations throughout Australia.

The new flavour became available at 7-Eleven stores on 27 October 2026.

Culture Shift

This release follows a pattern set by the documented Australian snack consumer preference for brand collaborations, which seek to merge distinct identities into new products. It reflects a shift toward experiential snacking where cross-category partnerships drive consumer excitement.

Readers looking to try the new flavour can find the sorbet cone exclusively at 7-Eleven outlets throughout the country. As it is a limited collaboration, availability may vary by specific store location.

The takeaway

Collaborative snacks provide a low-risk way for consumers to experiment with new flavour profiles from their favourite brands. Shoppers should check their local convenience store inventory to see if the limited-run product is currently in stock.