Peters Ice Cream Releases New Barney Banana Maxibon
The iconic Australian treat returns to supermarket shelves as a limited-edition ice cream sandwich.
Updated on Oct. 23, 2026 in Desserts
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Peters Ice Cream has introduced a limited-edition Barney Banana Maxibon to Australian supermarkets. The release follows years of consumer requests to bring back the nostalgic banana-flavoured treat.
Why it matters
The product launch responds to sustained consumer demand and social media petitions calling for the return of the brand. It serves as a temporary market offering that leverages decades of brand recognition.
The Barney Banana brand boasts a 50-year history, with the original ice cream bar remaining on the market for 45 years after its 1958 debut. The new version is available as a Maxibon ice cream sandwich.
The players
Peters Ice Cream
An Australian food manufacturer known for producing various ice cream products and frozen desserts.
The details
The product combines the classic banana flavour with the signature Maxibon format. This move follows the company's previous limited-edition release in 2017, which featured a recipe free from artificial colours and flavours.
Timeline
1958: The original Barney Banana ice cream is launched.
2003: The original Barney Banana bar is discontinued.
2009: Peters returns the product to shelves.
2012: The product is pulled from shelves again.
2017: A limited-edition run of Barney Banana is released.
Culture Shift
This release follows the pattern set by the 2017 limited-edition Barney Banana run, showing how the brand uses nostalgia to drive temporary market interest. The strategy highlights the modern consumer preference for limited-time 'drops' that capitalise on long-standing brand loyalty.
Shoppers can now find the limited-edition bars in local supermarkets across the country. Consumers should note that as a temporary offering, the ice cream may not remain in stock for an extended period.
The takeaway
Nostalgia continues to be a powerful driver in the Australian retail market, encouraging brands to revive discontinued favourites for short periods. Consumers interested in these limited runs should purchase them early to avoid missing out before the stock is pulled from shelves.
Further reading
Find more sweet updates in the Desserts section.
Source note: This article includes information reported by Nine.
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