Planet Fitness Closes Five Locations Across U.S.

The gym chain is shuttering five specific sites while testing a new promotional offer for its Classic Card members.

Updated on Oct. 28, 2026 in Openings & Closings

Planet Fitness Closes Five Locations Across U.S.

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Planet Fitness is closing five gym locations in New York, Florida, Indiana, Vermont, and South Carolina. The company is simultaneously testing a national $10 Classic Card promotion to attract new members amid slower-than-expected growth.

Why it matters

Management cited internal and external headwinds as consumers show increased price sensitivity and a shift in interest toward boutique fitness options. These moves aim to address softening member growth while maintaining the company's competitive standing.

Planet Fitness currently operates more than 2,900 locations nationwide and reported a 1.7% increase in system-wide same-club sales for the second quarter of 2026. This growth was driven by price increases rather than volume.

The players

Planet Fitness

This major fitness center franchisor operates over 2,900 locations across the United States.

The details

The closures impact specific facilities in New York, Florida, Indiana, Vermont, and South Carolina. To bolster membership, the chain also paused a planned price hike on its premium Black Card tier.

May 2026: The company released its first-quarter earnings report.
August 2026: The company released its second-quarter earnings report.
Late 2026: Five gym locations are scheduled for closure.

Market Landscape

The company's strategic adjustments reflect a broader trend where 23% of consumers report they would trim fitness spending if forced to cut costs. This positions Planet Fitness against rising competition from boutique fitness and specialized training models.

Members at the identified locations will need to seek alternative gym options as their local facilities close by the end of the year. Prospective members may benefit from the test pricing for the Classic Card as the brand attempts to boost volume through discounted access.

The takeaway

Consumers are currently re-evaluating their health budgets, with 23% stating they would reduce fitness spending in tightening economic conditions. For gym-goers, this means potential instability at specific local sites balanced by wider promotional pricing availability.