Tonic Leads Australian Launch of myhomii App

The free AI property decision-making app lets buyers share and rate shortlisted homes with their trusted circle.

Updated on Nov. 3, 2026 in Real Estate — General

Tonic Leads Australian Launch of myhomii App

Live Poll

Would you use an AI app to share and rank properties with family before buying or renting?

Tonic Communications has been appointed to lead the Australian launch of myhomii, a free AI property decision-making app now available on the App Store, Google Play and the web. The app lets users store property photos, videos, voice notes, documents and links in one place, then invite friends, family and advisors to comment on and rate each property.

Why it matters

Property searches often spread across many tabs and group chats, making it hard to compare options in one place. myhomii aims to consolidate that process by using AI to summarise group feedback and rank properties for Australian buyers.

The figures of fourteen tabs and three WhatsApp groups are illustrative examples used in the launch material rather than measured averages. myhomii is built to WCAG 2.2 AA accessibility standards, and the source does not report how many users have adopted it.

The players

Tonic Communications

A communications agency that has been appointed to lead the national launch campaign for myhomii, covering earned media, media relations and influencer engagement.

Melanie Tickle

A property marketing specialist who founded myhomii after a decade leading marketing for global property brands in New York, London and Sydney.

Amelia Oberhardt

The Brisbane lead at Tonic Communications who oversees the national launch campaign for myhomii.

The details

myhomii was founded by property marketing specialist Melanie Tickle, who has spent the past decade leading marketing for global property brands. Tonic's launch campaign covers earned media strategy, media relations and influencer engagement, overseen nationally by Amelia Oberhardt, Tonic's Brisbane lead. The app is hosted on green data centres.

3 November 2026: Article published announcing Tonic's appointment to lead the myhomii launch.

Market Landscape

myhomii enters a market where buyers commonly juggle separate property portals, spreadsheets and group chats to compare homes. Its AI summary and ranking features aim to replace that manual consolidation with a single shared workflow.

Buyers who share property searches with family or advisors may find it easier to gather feedback in one app rather than across several chats. The app is free to download on the App Store, Google Play or the web, though the source does not state any paid tiers.

The takeaway

Consolidating feedback from trusted contacts in one place can make property shortlists easier to compare. Buyers may find it useful to note which features they rely on most before committing to any single tool.