FBAA Launches New Real Broker 27 Strategy
The national association introduces a simplified support framework for its 14,000 registered brokers.
Updated on Oct. 29, 2026 in Business Strategy
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The Finance Brokers Association of Australia has introduced its Real Broker 27 strategy to address information overload among members. The programme streamlines support into four distinct stages to assist brokers as they develop their businesses.
Why it matters
Chief executive Leo Gagic identified that members require simplified professional support to navigate an evolving financial landscape. This initiative anticipates a future shift where lenders and aggregators are expected to narrow their broker relationships.
The FBAA manages a national network of more than 14,000 registered brokers. This strategic shift follows a mystery shopper operation designed to measure current support efficacy across the industry.
The players
Leo Gagic
He serves as the chief executive of the FBAA, having succeeded Peter White in June 2026.
Nick Sherry
He was appointed as the chair of the FBAA in June 2026 to oversee the association's governance.
Finance Brokers Association of Australia
Founded in 1993, this professional body represents and supports mortgage and finance brokers across the nation.
The details
The Real Broker 27 strategy categorises member support into four specific stages: New, Grow, Scale, and Legacy. To facilitate this transition, the association is implementing a new CRM system alongside a restructured leadership team.
Timeline
The FBAA was originally established in 1993.
Leo Gagic and Nick Sherry assumed their respective leadership roles in June 2026.
Four senior executive appointments were announced in September 2026.
The Real Broker 27 strategy was officially announced in October 2026.
A new CRM system is scheduled to arrive in March 2027.
Market Landscape
This strategic overhaul updates the association's operational model since the 1993 founding of the FBAA. The programme positions the organisation to maintain market share as lenders and aggregators increasingly narrow their broker relationships.
Registered brokers will experience a transition to a segmented support model designed to reduce information overload. This change aims to provide more targeted professional resources for members at different stages of their business careers.
The takeaway
The FBAA is shifting toward a tiered support structure to help members adapt to professional demands. Brokers should prepare for these changes ahead of the CRM deployment scheduled for early 2027.
What happens next
The FBAA will implement a new CRM system in March 2027 to support the rollout of the Real Broker 27 framework.
Further reading
For more on industry shifts, see the Business Strategy section.
Live Poll
Should professional associations simplify their services to better support time-poor members?
