Coles Launches New Price Lock Programme for Shoppers
The supermarket giant is extending its product range and locking prices to help customers manage rising cost-of-living pressures.
Updated on Oct. 29, 2026 in Economic Indicators
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Coles has officially relaunched its Every Day Price programme and expanded its Exclusive to Coles product range to address ongoing cost-of-living concerns. These strategies follow a period of consistent supermarket sales growth despite broader economic challenges.
Why it matters
By locking prices for at least six months, Coles aims to provide stability for Australian shoppers while responding to aggressive promotional activity from retail competitors. The move is designed to ease household budgets amid wider economic volatility.
Coles reported total quarterly sales of $11.2 billion, maintaining growth trends in line with the prior quarter. The company expects first-half earnings before interest and taxes to reach $1.23 billion.
The players
Coles
Coles is a leading Australian supermarket chain and retailer that provides a wide range of food, liquor, and household products to the national market.
The details
The supermarket operator is investing funds to lower prices across an increased number of store-brand products. The initiative guarantees that eligible items will have their prices locked for a minimum of six months to provide value for consumers.
Timeline
Fuel prices increased over the last two months due to geopolitical uncertainty in Iran.
Coles announced the programme relaunch in an update to the ASX on 25 October 2026.
The price and range strategies were implemented during the 2026 Christmas period.
Coles expects to incur additional fuel-related costs throughout the first half of the financial year.
Macro View
The retailer’s strategy follows a pattern set by increased regulatory oversight of the Australian grocery sector. These actions mirror historical efforts by major chains to mitigate the impact of external price volatility on consumer sentiment.
Shoppers can expect price stability on specific locked items for at least six months, providing a buffer against recent inflationary pressures. However, total household grocery bills may still fluctuate based on global fuel costs and broader market trends.
The takeaway
Customers should look for the locked-price labels on store-brand goods to maximise their savings during upcoming shopping trips. Taking advantage of these long-term price guarantees can help families better plan their monthly food budgets.
Further reading
For more on the national market, read the latest updates in Economic Indicators.
Live Poll
Are you changing your grocery shopping habits to manage rising costs this holiday season?
