Sorbent Launches New DermaCare Tissue Range

The Australian brand introduces a softer tissue line alongside a new advertising campaign for cold and allergy season.

Updated on Oct. 27, 2026 in Home Cleaning

Gouache-painted illustration of folded white tissues, clean and minimalist, representing a focus on soft care in a domestic setting. — Australian tissue manufacturer Sorbent has introduced its new DermaCare line, accompanied by a marketing campaign highlighting comfort for allergy and cold sufferers. AI Illustration. Upload story photo >

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Sorbent has officially released its new DermaCare tissue product line across Australia. The launch is accompanied by a fresh marketing initiative titled 'Do your face a favour'.

Why it matters

This campaign focuses on addressing consumer needs for higher standards of softness, strength, and absorbency during colds, flu, and allergy outbreaks. By targeting nasal and eye sensitivity, the brand aims to differentiate its latest product innovation in a competitive market.

The new DermaCare range features enhancements in tissue softness, strength, and absorbency designed for sensitive skin. These products are being rolled out nationwide to address discomfort caused by seasonal allergies and cold symptoms.

The players

Sorbent

An Australian consumer goods brand known for producing household paper products including tissues and toilet paper.

The Reactor

A creative advertising agency based in Melbourne that is responsible for developing the Do your face a favour campaign.

The details

The marketing strategy, developed by Melbourne-based agency The Reactor, incorporates the classic Sorbent jingle to build brand recognition. The campaign is currently active across outdoor, digital, and social media platforms.

27 October 2026: The DermaCare tissue line and accompanying advertising campaign are launched.

Culture Shift

The campaign follows a pattern set by the historical usage of jingles as brand assets in Australian advertising. This strategy taps into consumer nostalgia while shifting the product focus toward specialized skincare benefits rather than general household utility.

Consumers across Australia can expect to see the new DermaCare products appearing in retail stores as part of the nationwide rollout. The campaign aims to help shoppers identify tissue options that are specifically formulated to reduce irritation during cold and flu season.

The takeaway

When choosing tissues for seasonal allergies, prioritize products explicitly marketed for sensitive skin to minimize facial redness and irritation. Keeping a supply of absorbent, soft tissues on hand can help manage symptoms more comfortably during peak cold and flu periods.