Selleys Launches New Undo Glue Removable Adhesive
The new adhesive product allows Australian residents to decorate and rearrange home wall decor without causing surface damage.
Updated on Oct. 19, 2026 in Home Cleaning
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Selleys has introduced Undo Glue, an adhesive designed to be removed from surfaces without leaving damage behind. The product is specifically engineered for use on tiles, glass, concrete, and painted walls.
Why it matters
This product provides a solution for renters and homeowners looking to decorate or redecorate their living spaces without the need for permanent fixtures. By allowing users to remove hooks with a simple twisting motion, it offers increased flexibility for interior wall displays.
The Undo Glue adhesive is designed to function on multiple surfaces, including concrete, glass, tiles, and painted walls. Users remove the product hooks by applying a twisting motion, ensuring no damage to the underlying surface.
The players
Selleys
Selleys is an Australian-based manufacturer specialising in household cleaning, adhesive, and home improvement products.
Howatson+Company
Howatson+Company is a creative agency responsible for developing the marketing and advertising strategy for the new product launch.
The details
Howatson+Company has developed a comprehensive marketing campaign to support the product launch, utilizing radio, social media, influencers, PR, in-store displays, and out-of-home advertising. A featured campaign film portrays a home across various life stages to demonstrate the product's versatility.
Timeline
The product launch was announced on 19 October 2026.
Culture Shift
This product follows the broader shift towards rental-friendly, non-permanent home modification trends that prioritise damage-free interior design. It reflects a growing focus on adaptable living spaces that cater to the evolving needs of temporary and long-term residents.
Residents can now consider wall decor options that previously required permanent drilling or adhesive that risked damaging paintwork. The product simplifies the process of updating room aesthetics without the need for touch-up repairs when moving items or changing layouts.
The takeaway
The introduction of this product demonstrates how manufacturers are increasingly prioritising user convenience for temporary decorating needs. Consumers are encouraged to test the adhesive on a small, inconspicuous area of their wall to ensure surface compatibility before full application.
Further reading
For more information on maintaining surfaces, visit the Australia Home Cleaning section.
Source note: This article includes information reported by Mediaweek.
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