Zelora Launches First National Brand Campaign
Solar provider Zelora has debuted a new brand campaign featuring a character named Gary to highlight its support services.
Updated on Oct. 15, 2026 in Advertising
Live Poll
Do you trust that solar energy companies provide reliable long-term support for your home system?
Zelora has launched its first-ever brand campaign across Australia, introducing a character named Gary to represent the company's commitment to customers. The campaign film showcases the support journey from initial contact through to long-term system maintenance.
Why it matters
The campaign is designed to alleviate consumer uncertainty surrounding ongoing support after the installation of solar and battery systems. By focusing on the character Gary, the company aims to demonstrate that its assistance remains available for years after the initial setup.
This inaugural brand campaign features a single central character, Gary, who is depicted as a consistent support figure for customers throughout the lifecycle of their solar and battery systems.
The players
Zelora
Zelora is a solar services provider operating in the Australian market.
Howatson+Company
Howatson+Company is an advertising agency that created and developed the new Zelora brand campaign.
Al Morrow
Al Morrow is a film director who led the production of the campaign's hero film.
The details
The campaign film, directed by Al Morrow and developed by Howatson+Company, follows Gary as he assists clients from their first phone call to ongoing installation support. This narrative approach serves to reassure prospective customers about the longevity of the service provided by Zelora.
Timeline
The Zelora brand campaign was launched on 15 October 2026.
Market Landscape
The campaign reflects a broader trend in the Australian renewable energy sector to move beyond hardware sales toward relationship-based marketing. By emphasising long-term support, Zelora aims to differentiate itself from competitors in a crowded solar installation market.
Customers considering solar installations can expect clearer communication regarding what long-term maintenance and support options are included with their systems. This shift aims to reduce the common anxiety surrounding the reliability of service providers after the initial installation process.
The takeaway
Consumers looking into solar energy should evaluate the long-term support agreements of any provider before committing to an installation. Prioritising brands that openly communicate their ongoing service standards can help ensure a more stable experience for years to come.
Further reading
For more on industry marketing trends, visit the Advertising section.
Source note: This article includes information reported by Campaign Brief.
Live Poll
Do you trust that solar energy companies provide reliable long-term support for your home system?
