Branded Financial Services Expands Australian Sales Team
The firm has appointed two new managers to bolster its regional finance operations.
Updated on Oct. 27, 2026 in Financial Services
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Branded Financial Services has expanded its regional sales coverage in Australia by appointing two new business development managers. These strategic hires aim to strengthen support for brokers and dealers across New South Wales, Victoria, and Tasmania.
Why it matters
By adding experienced professionals in broker support and specialist lending, the company seeks to enhance its service delivery to introducers. The expansion aims to broaden the firm's reach within the competitive motor vehicle finance market.
Branded Financial Services was established in 2011 and has operated under the ownership of Avanti Finance since 2019. The company provides motor vehicle finance solutions throughout the country.
The players
Branded Financial Services
An Australian-based motor vehicle finance company that operates through a network of dealers and brokers.
Troy Cheney
The newly appointed senior business development manager tasked with overseeing operations in New South Wales.
Prince Paul
The newly appointed business development manager responsible for the Victoria and Tasmania regions.
Avanti Finance
A financial services organization that acquired Branded Financial Services in 2019.
The details
The firm hired Troy Cheney and Prince Paul, both of whom bring backgrounds in relationship management and specialist lending to the team. The company relies on a network of brokers and dealers to distribute its finance products.
Timeline
2011: Branded Financial Services was founded.
2019: Avanti Finance acquired the company.
27 October 2026: The appointments of the new business development managers were announced.
Market Landscape
This expansion represents a continuation of the operational growth strategy initiated following the 2019 acquisition of Branded Financial Services by Avanti Finance. The appointments signal a broader industry trend of scaling regional support teams to capture market share.
Brokers and dealers operating in New South Wales, Victoria, and Tasmania can expect increased direct support and faster access to finance solutions. The company's expansion may lead to more competitive financing terms for customers purchasing motor vehicles through these networks.
The takeaway
The company's latest hiring phase highlights its commitment to regional growth in the motor vehicle finance sector. Industry partners should monitor how this increased local presence affects broker response times and lending capacity.
Further reading
For more information on national sector updates, see Financial Services.
Source note: This article includes information reported by GoAutoNews Premium.
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