Australians Show Strong Support for Domestic Products

A new survey finds that two-thirds of Australians regularly purchase goods manufactured within the country.

Updated on Oct. 24, 2026 in Spending

Australians Show Strong Support for Domestic Products

Live Poll

Are you willing to pay a premium for products simply because they are made locally?

Data from the Growth Intelligence Centre indicates that 66 percent of Australians make a habit of buying domestic products. Many shoppers are also willing to pay a premium to support the local economy and domestic manufacturing.

Why it matters

Consumers increasingly prioritize local goods to bolster domestic jobs and manufacturers. This trend highlights a significant push for transparency in how products are sourced and labelled.

A Growth Intelligence Centre survey reveals 66 percent of Australians buy domestic products regularly, with 23 percent always choosing local options. Additionally, 83 percent of respondents are calling for more explicit product sourcing and manufacturing labels.

The players

Growth Intelligence Centre

This organization conducts research and analysis on consumer behaviour and market trends within the Australian economy.

The details

While 72 percent of men report purchasing domestic goods, the figure stands at 61 percent for women. Despite this interest, only 37 percent of shoppers report finding current country-of-origin labeling easy to understand.

The survey results regarding domestic purchasing trends were published in October 2026.

Market Dynamics

This trend follows a pattern set by the Australian Consumer Law country of origin provisions, yet signals that current standards may no longer meet the expectations of modern shoppers. The results underscore a growing demand for transparency that moves beyond established regulatory benchmarks.

Shoppers should anticipate that demand for local goods may influence future retail pricing and product availability across major markets. Consumers willing to pay up to 20 percent more for domestic goods may see these premiums reflected in their regular household budgets.

The takeaway

Supporting local industry is a priority for a large segment of the population, leading many to seek out Australian-made items despite potential price increases. Readers can check product labels more carefully if they wish to verify the origin of their regular purchases.